Archive for November, 2012

IAB Research Reveals that Advertiser Investment in the Affiliate Channel Strengthens

Written by Lisa Chaikin on . Posted in IAB

Survey shows a 45% uplift in investment from brands in their affiliate programmes, increased commission payments and confidence in year ahead

The Internet Advertising Bureau’s (IAB) Annual Affiliate Advertiser Survey, supported by A4U, released today reveals that brands are investing a larger proportion of their digital marketing budgets in the affiliate marketing channel. The survey shows a 45% uplift in affiliate programmes investing more than 31% of their digital marketing budgets in 2012. Further, 61% of all advertisers surveyed said they would be increasing their marketing spend in the channel during 2013.

According to IAB Affiliate Marketing Council member and Managing Director of Rakuten Linkshare, Mark Haviland, this is a vote of confidence in the channel by advertisers: “It’s clear that as the affiliate sector matures, marketers are keen to invest more in the CPA performance model. These findings in our survey expose a positive trend towards marketing spend being targeted towards the performance ROI that’s delivered by the affiliate channel.

Last AMC Assembly meeting of 2012

Written by Lisa Chaikin on . Posted in IAB

Just a quick reminder that Thursday November 29th will be the last full Assembly Affiliate Marketing Council meeting of 2012.

On the agenda will be an update on the PwC survey, useful legislative and self-regulatory information as well as the A4u’s plans for 2013.

Following the meeting we’ll be heading to The White Hart for a few end of year drinks.

If you’d like to attend there’s no need to register. The meeting kicks off at 3.30 and should last approximately 90 minutes. It’s being hosted by the IAB at their offices in Macklin St.

Here’s a map featuring the IAB’s offices (A) and The White Hart (B):

85% of Affiliate Window Advertisers Tracking through Mobile Devices

Written by Lisa Chaikin on . Posted in Mobile

With the staggering growth in m-commerce over the past year, it has been a priority for us to ensure our advertisers are tracking through mobile devices. With Deloitte forecasting m-commerce will influence around £3.5bn in sales value this Christmas, it is increasingly vital this activity is tracked.

We have been tracking our mobile activity across the network for the past two years and provide regular monthly updates on this. Our latest stats indicate that 16% of traffic and 12% of transactions came through mobile devices. While these figures are inclusive of tablet devices, stripping these out to just focus on handsets puts these figures at 10% and 5% respectively.

With such a significant amount of traffic coming through mobile devices, it is essential that advertisers are tracking these sales.

The primary focus for us to date within the mobile arena has been to ensure our advertisers are tracking through mobile devices. With the vast amount of traffic that is now coming through mobile handsets it is essential this is tracked. We have put a number of checks in place to protect affiliates against the loss of commission for mobile sales and we will soon be rolling out additional controls to ensure this loss is minimised.