With the staggering growth in m-commerce over the past year, it has been a priority for us to ensure our advertisers are tracking through mobile devices. With Deloitte forecasting m-commerce will influence around £3.5bn in sales value this Christmas, it is increasingly vital this activity is tracked.
We have been tracking our mobile activity across the network for the past two years and provide regular monthly updates on this. Our latest stats indicate that 16% of traffic and 12% of transactions came through mobile devices. While these figures are inclusive of tablet devices, stripping these out to just focus on handsets puts these figures at 10% and 5% respectively.
With such a significant amount of traffic coming through mobile devices, it is essential that advertisers are tracking these sales.
The primary focus for us to date within the mobile arena has been to ensure our advertisers are tracking through mobile devices. With the vast amount of traffic that is now coming through mobile handsets it is essential this is tracked. We have put a number of checks in place to protect affiliates against the loss of commission for mobile sales and we will soon be rolling out additional controls to ensure this loss is minimised.