Archive for August, 2012

IAB – Affiliate Marketing Advertiser Survey

Written by Jasmin on . Posted in IAB

It’s time for the annual Affiliate Advertiser survey. This year, the IAB’s Affiliate Marketing Council (AMC) is collaborating with Affiliates4U to carry out the survey and publish the findings in time for a4uexpo London in October.

The Affiliate Advertiser Survey is a vital piece of industry knowledge, producing insight and intelligence that will help support the channel’s development as an integral part of the marketing mix. Your input to this is invaluable.

The survey is online, quantitive and totally anonymous. It will take just five minutes of your time. Please follow this link to participate.

Case Study: Happli.co.uk

Written by Lisa Chaikin on . Posted in Case Study

Happli is a new, ambitious daily deals site from the Trinity Mirror group. The brand launched its lead generation campaign with Affiliate Window in April 2012.

The key objective was to attract high numbers of new registrants to rapidly grow the database of customers receiving daily deals alerts.

The network was tasked with focusing on acquiring leads from eight key cities across the UK, and ensuring a positive balance of leads from these locations vs. customers located nationally.

Set Up

Happli use a dedicated, secure data capture form to direct the main programme traffic and utilise a variety of lead sources from content sites, email campaigns and host and post publishers.

Affiliate Window created bespoke logic to match leads from different postcodes and cities into the target eight locations, each with their own commission group. This helps effectively monitor the levels of leads geographically per lead source, and where applicable, pay differing commission rates.

Come one, come all…Win a golden ticket to the event of the year!

Written by Jasmin on . Posted in Competitions

Imagine a night where all your dreams roll into town. You don’t need to run away to the circus, Affiliate Window is bringing the circus to you! This year we have one golden ticket to give away to a lucky publisher. The winner will join us on Thursday 13th September to celebrate our successes throughout the year at our sixth annual black tie event.

To be in with a chance of winning, you simply need to tweet @AffWin  and include hashtag #Parlari. We’ll randomly select a tweet and one lucky publisher will be going to the ball.

We Know They Won’t Peak Too Soon

Written by Jasmin on . Posted in Charity

This weekend five intrepid members of our advertiser account management team take on the three tallest peaks in Great Britain.

For those of you unaware of the sheer magnitude of this challenge, the team plan to ascend Ben Nevis, Scafell Pike and Mount Snowdon within 24 hours.  That’s 11,000 feet and over 26 miles all on foot!