Archive for July, 2012

A4u Advertiser Survey: An Interview with Chris Johnson

Written by Sam Surry on . Posted in Interview, PerformanceIN

Earlier this month the team at A4u launched their first advertiser survey, with an aim to better understand the needs of advertisers within our industry. We spoke to Chris Johnson, the A4u’s Head of Content, to find out what prompted the need for more research into this area and how the findings might be put to use.


The A4u Forum has been servicing the affiliate community for almost as long as the industry has been around. What major changes has the site made to its format during this time?

It has certainly been running a long time! The initial incarnation of the forum arrived around 1999 as A4u’s founder, Matthew Wood, sought a platform to discuss the industry he stumbled upon when looking to monetise a student website he had built during his university days.

Failing to find a resource that served the UK, the a4uForum was born and soon became a place where many industry entrepreneurs and early networks congregated. In 2003 the forum continued to increase in popularity and we moved over to a vBulletin solution that still powers the forum element of the expanded A4u website to this day.

IAB meeting and free networking drinks

Written by Kevin Edwards on . Posted in Events

The IAB’s Affiliate Marketing Council will be holding its quarterly assembly meeting on Thursday 26th July in central London.

Held at the IAB’s offices in Macklin Street, the Council will be updating everyone on the latest regulatory and industry developments.

Top of the agenda will be a catch up on the ePrivacy Directive and proposed new data protection laws. The outcome of the annual voucher code audit will also be covered alongside plans for the A4U Expo in London, some new ideas for better showcasing affiliate marketing and further details on the major performance marketing research the IAB will be undertaking shortly.

Affiliate Window’s Strategy Director, Kevin Edwards, will also be running through all  the best practice documentation and guides that exist to offer a standardised approach for affiliate marketers.

The Assembly meeting is open to anyone but if you’d like to attend you must register.

Following the meeting there will be the usual opportunity to network with fellow affiliate marketers over some free drinks courtesy of Affiliate Window, Commission Junction, Non-Stop Consulting, Rakuten Linkshare and Tradedoubler.

Places are limited to 200 with a maximum of two representatives per company. Again, registration is required. You don’t need to have attended the meeting in order to come to the drinks so why not come along for a refreshing beverage in the sun.

For more details go to the Council’s blog.

Some people believe football is a matter of life and death…

Written by Sam Surry on . Posted in Competitions

“…I’m very disappointed with that attitude. I can assure you it is much, much more important than that.”  If, like Bill Shankly, you live and breathe the beautiful game, then Affiliate Window’s latest initiative is one for you.

Capitalising on the great British tradition of knowing exactly how to manage a squad, despite never having officially held the role, Affiliate Window has launched its own Fantasy Football League. Quite simply you pick players to represent your team in order to earn as many points as possible; you do this by scoring goals, playing well etc.  It’s free to play, is a great way to interact with people from across the industry in a fun (and highly competitive) environment and it might even win you a new iPad!

To prove you’re the next Brian Clough or Sir Alex Ferguson, use the link and code below:

We hope to see your team online before 18th August when the league kicks-off, in the meantime if you have any questions, simply e-mail