Online fraud has consistently been reported as one of the greatest threats to an advertiser’s business. In 2010, 56% of advertisers spent >£50K on online fraud prevention with 11% of the UK’s online community being a victim of fraud in the past year*. Leading performance marketing network, Affiliate Window has been proactively tackling this issue for many years with its Compliance Department. The department’s role is to ensure any individuals attempting to hijack traffic and sales of other publishers are identified and promptly removed from the network.
Last year, the network application procedure, already the most stringent in the industry, was further bolstered by the addition of ‘ProveID’, an identity verification solution from 192 business. The processes now in place allow us to identify publishers with rogue intentions before they join the network. Further investment was needed to maintain security and provide clients with the highest levels of fraud prevention. The three key areas for improvement were brand monitoring, identifying adware & spyware, and detecting fraudulent sales.