Archive for June, 2012

Network Compliance – Ensuring Advertisers Receive Only the Highest Quality Traffic

Written by Lisa Chaikin on . Posted in PR & Press Releases

Online fraud has consistently been reported as one of the greatest threats to an advertiser’s business. In 2010, 56% of advertisers spent >£50K on online fraud prevention with 11% of the UK’s online community being a victim of fraud in the past year*. Leading performance marketing network, Affiliate Window has been proactively tackling this issue for many years with its Compliance Department. The department’s role is to ensure any individuals attempting to hijack traffic and sales of other publishers are identified and promptly removed from the network.

Last year, the network application procedure, already the most stringent in the industry, was further bolstered by the addition of ‘ProveID’, an identity verification solution from 192 business. The processes now in place allow us to identify publishers with rogue intentions before they join the network. Further investment was needed to maintain security and provide clients with the highest levels of fraud prevention. The three key areas for improvement were brand monitoring, identifying adware & spyware, and detecting fraudulent sales.

BHS – Offline Vouchers to Online Conversions

Written by Lisa Chaikin on . Posted in Case Study

Introduction
British Home Stores, or BHS as it is more commonly branded, is one of the most recognised and longstanding brands on the UK high street. First opening their doors in 1928, they now have over 179 stores nationwide and 100 franchise stores overseas across the Middle East, Europe and Africa. BHS is known for its commitment to providing stylish fashion ranges and homeware at prices that represent outstanding value.

Since launching on Affiliate Window in 2008, the BHS programme has gone from strength to strength offering a standard commission of 5% across all product categories. A notable event for BHS occurred in 2009 when the brand became part of the Arcadia group.

In June 2012 BHS launched its new website and through the integration of their menswear products, new search options and faster checkout, the new site offers a heightened customer journey and experience enabling improved site conversion.

M-Commerce: The Complete Picture – 2nd Edition

Written by Lisa Chaikin on . Posted in Mobile, White papers

Today we released the 2nd edition of our m-commerce white paper.

Key topics included in the report are outlined below or you can click here to download the full white paper.

For reference, our first m-commerce white paper, published in November 2o11 can be found here.

Mobile growth trends
• Search
• Display
• Location based services
• Mobile payments

Mobile trends seen through Affiliate Window
• Sales
• Traffic
• Sector specific traffic
• Conversion rates
• Sales by day of the week

Advertisers with mobile sites

Benefits of mobile optimised sites (with tracking in place)
• Uplift in sales through a mobile checkout
• Improved AOV through a mobile checkout
• Shorter lag times through a mobile checkout

The importance of affiliate tracking

Reporting

Developments to our platform

Opportunities through the performance channel
• Location based marketing/incentivised opportunities
• Mobile price comparison
• Paid search
• Call tracking

If you have any questions or would like to speak with a member of the Strategy Team regarding any of the mobile stats or details, please email Strategy.

Affiliate Window Lands lastminute.com for Performance Marketing Activity

Written by Lisa Chaikin on . Posted in PR & Press Releases

Leading online travel retailer, lastminute.com has launched a new, exclusive affiliate programme with global performance marketing network, Affiliate Window.

lastminute.com is the UK’s largest online travel and leisure specialist, welcoming more than 1.65 million visitors each week and providing customers with a one-stop shop for flight bookings, hotel accommodations, and holiday packages. The launch of the new programme with Affiliate Window will see lastminute.com work in a more targeted and integrated approach with their current publisher base enlisting Affiliate Window’s dedicated travel specialist to recruit new, top quality partners to the programme.

We are very excited about our new partnership with Affiliate Window. Our affiliate programme has seen significant growth over the past few years and we are looking to strategically work with Affiliate Window to take things to the next level,” says Natasha Rayment, Group Meta and Affiliate Partnerships Manager for lastminute.com.We were impressed with their reputation within the industry among top publishers as well as smaller, relevant partners within the industry, in addition to the creative and exciting ideas they proposed to help drive the programme forward.