Performance marketing is at the forefront of the mobile revolution. In 2012 Affiliate Window anticipates it will drive more than two million transactions through handsets and tablets. As a proven acquisition channel the pressure is now on, more than ever before, to fully understand the scope and range of activity.
On May 16th, Strategy Director Kevin Edwards and Client Strategist Matt Swan presented at Internet Retailing‘s Jumpstart event where they looked at mobile from all angles.
The presentation included highlighting handset trends, investigating key sectors driving sales and looking into those publishers who are forging ahead. The session continued with publisher success stories, the practicalities of working with mobile devices as well as an analysis of where mobile is heading
The full session can be seen by clicking below: