Archive for May, 2012

Mobile Marketing in the Performance Channel

Written by Lisa Chaikin on . Posted in Mobile, PR & Press Releases

Performance marketing is at the forefront of the mobile revolution. In 2012 Affiliate Window anticipates it will drive more than two million transactions through handsets and tablets. As a proven acquisition channel the pressure is now on, more than ever before, to fully understand the scope and range of activity.

On May 16th, Strategy Director Kevin Edwards and Client Strategist Matt Swan presented at Internet Retailing‘s Jumpstart event where they looked at mobile from all angles.

The presentation included highlighting handset trends, investigating key sectors driving sales and looking into those publishers who are forging ahead. The session continued with publisher success stories, the practicalities of working with mobile devices as well as an analysis of where mobile is heading

The full session can be seen by clicking below:

Affiliate Window Offers Publishers ePrivacy Compliance with New Plug-in

Written by Sam Surry on . Posted in Network News, Technology

Today, Affiliate Window announces the release of its latest development, a cookie management solution for publishers. The Affiliate Window ePrivacy plug-in is freely available to all network publishers and has been created to comply with the revised European ePrivacy Directive by allowing website users to manage their own privacy settings.

The ePrivacy Directive requires all website owners to clearly offer options for their visitors to control how cookies are used. One of the key challenges facing publishers is understanding what they need to do to achieve compliance, without impacting revenues.

Affiliate Window’s solution provides publishers with a simple way to notify their users about cookies and gain their consent, either implied or explicitly.  Designed to appeal to a broad range of publishers, the tool is a simple website plug-in that can be installed within minutes. 

Case Study: Anglian Home Improvements

Written by Lisa Chaikin on . Posted in Case Study

Anglian Home Improvements (AHI) launched their new Lead Generation campaign with Affiliate Window in September 2011.

Previously they had experienced lead quality issues when working with an open publisher campaign, this included a lack of control over lead validity and the inability to dynamically de-duplicate. As a consequence the campaign was closed.

Groupon Deliver Deals Straight to your Door with New Toolbar

Written by Jasmin on . Posted in Network News

From spa packages to luxury meals out, customers will be making the most of the fantastic deals Groupon have on offer every single day. With this in mind, Groupon have introduced a new toolbar to help publishers deal with the demand and more importantly engage with the performance marketing programme at the click of a button. We asked Groupon’s affiliate team manager, Haris Malik to talk us through this new feature and what else is on the horizon.