Archive for March, 2012

Guest Post: Atelier des Chefs Talk Easter Sweet Treats

Written by Sam Surry on . Posted in Interview

With some cracking Easter offers published on TheHub and our own Great Easter Egg Hunt well under way, we asked Marie from Atelier des Chefs to fill us in on the fantastic, alternative Easter treats they have available this year.   

Easter and Chocolate go hand in hand and things have taken a very chocolatey twist in our kitchen where our chef Louis has been indulging his sweet tooth and whipping up fantastic new chocolate recipes! Ever wondered how to make a truly gooey chocolate brownie, create a light and airy chocolate mousse or make the perfect macaroon? Well now is your chance!

Join a cooking class this week and our professional chefs will share their top chocolate tips and tricks! We are running lots of chocolate themed classes and for the ultimate decadence; a 2 hour ‘Chocolate Desserts’ class on Tuesday 3rd April!

For those who can’t wait to join a cooking class, here are Louis’ top chocolate tips and tricks:

The Rise and Rise of the Voucher Code and Coupon in the UK

Written by Lisa Chaikin on . Posted in PR & Press Releases

Almost 40% of adults claim to use more online vouchers since 2009

Network statistics show incremental sales come from voucher codes.

Research from Savoo, the UK’s fastest growing money saving and voucher code website, and Affiliate Window, the UK’s leading affiliate network, shows the UK’s shopping habits have changed dramatically in the last three years. The research shows that since 2009 there has been an increase of nearly 40% in the number of people searching for great deals online; with clothes, shoes and restaurants ranking as the most popular:

• Restaurants (62% vs 51% in 2009)
• Clothes / shoes (44% vs 32% in 2009)

Savoo’s research goes on to show a staggering 85% of women surveyed would use a discount code or coupon in supermarkets if it meant they would get a better price – perhaps indicating the UK is heading towards the extreme couponing culture of the US. Traditionally polite Britons are also changing their attitudes to using voucher codes, with 80% of respondents not being embarrassed to make a saving on the items they purchase compared with 70% two years ago.

Lonely Planet Travels to Leading Performance Networks for Affiliate Activity

Written by Lisa Chaikin on . Posted in PR & Press Releases

Leading travel information provider, Lonely Planet, has launched an affiliate program with global performance networks Affiliate Window and buy.at in the UK and US markets.

Lonely Planet’s program will drive growth across their website (lonelyplanet.com) and provide revenue opportunities for publishers via Lonely Planet ‘s online bookshop and, later on in the year, a range of travel services, which includes hotel bookings, travel insurance and tours.

Lonely Planet is the world’s leading travel publisher. For almost 40 years, they have enabled travelers to experience the world and get to the heart of a place via guidebooks, a suite of mobile and digital travel products, and a dedicated traveler community.

Why mobile marketing is hitting affiliates in the pocket

Written by Kevin Edwards on . Posted in Mobile, Network News

***UPDATED SEPTEMBER 2012***

With the inexorable rise in mobile traffic we felt it was worth flagging those enlightened advertisers who have not only developed mobile sites but who have also crucially added affiliate tracking to their m.commerce platforms.

We believe there is a fundamental disconnect between what some of the biggest brands in the country are doing in running of their affiliate campaign and their preparedness for the implications of m.commerce on affiliates.

Put very simply, without affiliate network tracking on m.commerce sites affiliates won’t earn commissions for mobile sales. When you consider that m.commerce sites load by default when accessed on a mobile handset it becomes clear how problematic this is.

Want further proof of how affiliates could be losing out? While we know that invariably some mobile sales will come via more traditional means, we can say that if every advertiser on our two networks had a mobile site but didn’t add affiliate tracking then affiliates would lose out on £1.2m in commission for every 1% of sales through mobile handsets.

Advertiser Interview: PastTimes is Back

Written by Lisa Chaikin on . Posted in Interview

Last month, it was announced that the beloved, high street gift retailer, PastTimes was going into administration. Following a string of new and exciting developments to their business structure, the PastTimes programme is re-launching on the Affiliate Window network. We took the opportunity to speak with their Head of Web, Steve Jones to gain some insight into their plans for the performance channel and what’s in store for the brand in 2012.

Earlier this year, it was announced that Past Times was going into administration. Can you tell us what actions you have taken since then to turn the company around and demonstrate your commitment to both customers and partners?

Past Times is being reborn anew exclusively online in 2012 with exciting new plans for the look and feel of the website and fantastic new products hitting the pages this Spring/Summer. We are committed to offering fantastic, high quality ranges to our customers, with strong service levels and attention to the customer experience. All the while we aim to develop active and long running relationships with our affiliate partners.