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The Academy has spoken! Many shining, proud Oscar statuettes were rehomed last night in a glamorous ceremony at the 84th Academy Awards. Silent movie, The Artist, which itself recreates the glamour of Hollywood in a bygone age, took home five awards, including the converted trophies for Best Picture, Actor In a Leading Role and Directing. Click here to see all of the winners.
Following on almost immediately from London Fashion Week, the Oscars has caused the usually cooing over, and scrutinising of, the stunning attire that graced the red carpet. Naturally, not many will be able to rush out to buy the Givenchy, McQueen or Louis Vuitton creations that the leading ladies were lucky enough to sport, but we can all be part of the razzle-dazzle by buying or pre-ordering the films that came out on top. In fact, the Oscars is a great way to get inspiration for that next book or DVD purchase, and we’re sure there will be plenty of people over the next week looking to get their hands on a copy of the films that caused a big buzz.
Last night the team at Econsultancy hosted their annual Innovation Awards – a glitzy, black tie event at the Hilton Park Lane Hotel. The awards celebrate the very best in innovation from across the digital channel, highlighting brands that have “broken a boundary, connected a new set of dots or overturned an apple cart” in the last twelve months.
Following the showcase of an original piece of music and dance from leading hip hop artists Kenrick ‘H2O’ Sandy and Michael ‘Mikey J’ Asante, a whole host of worthy winners collected their trophies, including Net-a-Porter, Vodafone, Majestic Wine and Kiddicare.com. Affiliate Window was delighted to take to the stage for their work with Debenhams on their mobile campaign, which scooped the accolade for Innovation in Affiliate Marketing.
Topman continued their strong involvement in and support of London Fashion Week this February. Their sponsorship of the NEWGEN MEN aspect of proceedings included hosting their own venue at the Royal Opera House, where they also showcased their own Topman Design A/W 2012 collection. As part of their commitment to their performance marketing programme, delighted contacts from the network were invited along to the catwalk show. Here’s the inside track on what went down:
The fairly dismal weather didn’t deter the crowds at all, who began excitedly gathering early outside the Royal Opera House on Wednesday for the Topman Design A/W 2012 Show. As anticipated it was a full house with a star studded front row including familiar faces such as Ronnie Wood, model David Gandy, Amir Khan, Mr. Hudson and of course Arcadia’s own Sir Philip Green, followed closely by his daughter, and Topshop heiress, Chloe.
Fashion is big business. According to the British Fashion Council: “The UK Fashion industry is similar in size to the food/beverages services and telecommunications industries and bigger than the wholesale and retail of automotives, sports activities, chemical manufacture and advertising/video sectors” (for this reference and other stats and facts from the British Fashion Council click here). But fashion isn’t just any big business. When the fashion world comes together for a trade show, the world’s media pays attention.
The ostrich feathers have only just drifted to the floor; the sound of clip-clopping heals has only just faded away; the glitter has only just settled, on the most important trade show for the UK fashion industry – London Fashion Week (LFW). With our own fashion sector event, Fashion Focus, now only a week away, we definitely have style on the brain.
How incremental are the sales produced by affiliates? Anyone who works in the performance marketing space regularly asks, or is asked to respond to, this question. Today we publish Client Strategist Owen Hewitson’s report, Achieving Incremental Sales in Affiliate Marketing, looking at this question.
It is one that has been asked for a long time within the affiliate channel, as the demands of today’s deal-conscious consumers have pushed incentive-based sites into a position of dominance on many advertisers’ programmes. But now, with analytics and tagging providers offering advertisers the ability to assess the contribution of each referring touchpoint, the affiliate channel faces scrutiny to account for the ‘incrementality’ of its sales relative to the broader multi-channel mix.