After picking up Best Advertiser Incentive at the A4U Awards in 2010, Red Letter Days set out to ensure that they continued their success by putting together an even better incentive for the following year. Previous prizes have included a trip for two to Bali and a trip for two to South Africa. For 2011, Red Letter Days needed to choose another destination that would have the “wow” factor, as well as achieve a significant cut-through amongst the sea of retailer Christmas incentives. After careful consideration, the prizes selected for Q4 included a trip for two to Beijing, a 16 GB iPad 2 and 3 Overnight Wine Tasting Breaks, as well as the standard quarterly incentive prizes and hampers.
It was important to ensure that the incentive was accessible to all affiliates and not only to those that generated a high volume in sales, so for the Beijing holiday there were weekly tasks to gain extra tickets into the prize draw. The campaign has further reinforced the popularity of running incentives, as affiliates, such as David Fiske, find it attainable to be in with a chance to win. Edwyn McFarlane, Head of Publisher Services at Affiliate Window adds; “What’s impressed me most about their incentive this year (and has helped to achieve unprecedented levels of engagement) has been the sheer volume of potential winners! Their incentive covered the entire publisher base; the top publishers had to make more, whilst the longer tail publisher were rewarded for simply engaging and putting affiliate links up. This wholesome approach is a fantastic way of invigorating an affiliate program and has been eagerly taken up by huge numbers of publishers.”