Archive for January, 2012

And the lucky one is…

Written by Jasmin on . Posted in Competitions, Events

It is with great pleasure that we announce the winner of the competition to attend PerformanceIN Travel & Leisure conference for free!

Please join me in congratulating Martino @WhichBudget for winning the free pass to the best Travel and Performance Marketing Event, happening this March 13th at the Hurlingham Club, London.

Thank you very much to all those that got in touch and took part! You all provided me with so many good reasons on why you would like to attend. I have picked out just a few of my favourite ones:

Sounds like a great opportunity for travel advertisers & publishers to check-in with each other.

- To understand merchant challenges, 2012 trends, to network & see how we can help achieve their goals.

Guest Post: Red Letter Days Send Affiliate to China!

Written by Sarah on . Posted in Interview

After picking up Best Advertiser Incentive at the A4U Awards in 2010, Red Letter Days set out to ensure that they continued their success by putting together an even better incentive for the following year. Previous prizes have included a trip for two to Bali and a trip for two to South Africa. For 2011, Red Letter Days needed to choose another destination that would have the “wow” factor, as well as achieve a significant cut-through amongst the sea of retailer Christmas incentives. After careful consideration, the prizes selected for Q4 included a trip for two to Beijing, a 16 GB iPad 2 and 3 Overnight Wine Tasting Breaks, as well as the standard quarterly incentive prizes and hampers.

It was important to ensure that the incentive was accessible to all affiliates and not only to those that generated a high volume in sales, so for the Beijing holiday there were weekly tasks to gain extra tickets into the prize draw. The campaign has further reinforced the popularity of running incentives, as affiliates, such as David Fiske, find it attainable to be in with a chance to win. Edwyn McFarlane, Head of Publisher Services at Affiliate Window adds; “What’s impressed me most about their incentive this year (and has helped to achieve unprecedented levels of engagement) has been the sheer volume of potential winners! Their incentive covered the entire publisher base; the top publishers had to make more, whilst the longer tail publisher were rewarded for simply engaging and putting affiliate links up. This wholesome approach is a fantastic way of invigorating an affiliate program and has been eagerly taken up by huge numbers of publishers.”

Win a Pass to PerformanceIN Travel & Leisure

Written by Sarah on . Posted in Competitions, Events, PerformanceIN

Barbados, Berlin, Benidorm or Bora Bora, wherever you are dreaming of jetting off to this year, travel is on everyone’s mind throughout January. Things are also now gearing up for A4U’s PerformanceIN Travel & Leisure conference, which will be hitting the Hurlingham Club on March 13th. If holidays and trips are your bread and butter, then this is the event for you. Not only will Affiliate Window and buy.at be in attendance on the day to support our travel advertisers and publishers, but we can now announce that we have a great opportunity for one lucky affiliate to join us there for free!

Warren Evans Handcrafts Online Strategy to Include Performance Marketing

Written by Lisa Chaikin on . Posted in PR & Press Releases

Handcrafted wooden beds manufacturer, Warren Evans has introduced performance marketing to its online strategy through the launch of its first ever affiliate programme, exclusively with leading network, Affiliate Window. Working in partnership with integrated media agency, Arena Media, Warren Evans will be introduced to a range of key affiliate partners whose focus will be to increase brand awareness, drive new, relevant traffic to the Warren Evans site and generate additional sales.

Awarded Best Green Company by the Sunday Times for four years running, Warren Evans is recognised as one of the UK’s most ethical and environmentally sustainable companies. Additionally, the brand has previously won the best local retailer accolade and plans to leverage the vast experience and wealth of publishers working within the retail sector across the Affiliate Window platform.

Publisher Christmas Competitions

Written by Sarah on . Posted in Network News

There were lots of presents under our Christmas tree this year so we decided to spread out the seasonal cheer by giving away big weekly prizes for our publishers from the beginning of November. Each week had a different theme and a suitable gift up for grabs – from hampers to gadgets and from entertainment goodies to this year’s hottest toys.

Here’s a look back at the haul of  presents that our publishers won during Christmas 2011, as well as the tasks they completed to get on our “nice” list.

That was the year that was

Written by Sarah on . Posted in Network News

Woosh, there goes 2011…and what a year it was! There have been plenty of interesting articles within the performance marketing industry looking back at the developments that the last twelve months have brought. Reading these articles, it has amazed us just how eventful the year has been, so we have taken the opportunity to put together our own review of the highlights that made 2011 standout for Affiliate Window and buy.at. Here’s our list of the headlines that made our year: