Archive for October, 2011

Thorntons Celebrates its Centenary with Leading Performance Partner

Written by Lisa Chaikin on . Posted in PR & Press Releases

This month, leading British chocolate brand, Thorntons, celebrates its 100th birthday in conjunction with an exclusive partnership with award-winning performance network, Affiliate Window. Having initially launched an affiliate programme with the network in 2008, Thorntons has seen a consistent growth in the volume of sales, a steady increase of relevant affiliate partners joining the scheme, and the success of numerous strategic seasonal campaigns.

Leveraging the opportunities available via the performance channel, Thorntons has implemented several new product launches including Thorntons Photo Boxes in addition to attending sector-specific network hosted events, which has helped promote seasonal activity while building and strengthening relationships.

IAB Online Lead Generation Council Survey

Written by Sam Surry on . Posted in IAB

The IAB is conducting a research study in conjunction with the IAB’s Online Lead Generation Council which is made up of a combination of networks, agencies and technology companies.

They would like to get your thoughts and opinions regarding Online Lead Generation so that they can help to shape the industry over the coming year. The survey only takes 5-10 minutes to complete.

On completing the survey there is the option to leave your e-mail address, which will then grant you access to the results later on in the year. You will also be entered into a prize draw to win ½ day’s free consultancy (worth £3,000) from the most relevant IAB Online Lead Generation specialist for you.

To learn more about Affiliate Window’s Online Lead Generation service please visit our website, or click here to take the IAB survey.

Leading Performance Network Introduces Advanced Online Lead Generation Service

Written by Lisa Chaikin on . Posted in PR & Press Releases, Technology

Following extensive client demand, award-winning performance marketing network, Affiliate Window is pleased to announce the launch of its new, dedicated service focusing solely on the next step in online lead generation campaign management. Online lead generation is the process of collecting detailed information of individuals who have expressed an interest in a particular product or service, and given explicit consent to be contacted when submitting their details.

According to Econsultancy, online lead generation is vastly growing in comparison to traditional offline lead generation activity, with a reported 42% of sales originating from leads generated online last year. Additionally, the 2011 IAB Online Adspend survey demonstrated that lead generation has grown by 20% to £26m proving it a highly lucrative online channel for advertisers.

M-Commerce Report 2011: An Interview with Matt Wood

Written by Lisa Chaikin on . Posted in IAB, Interview, Mobile

Last Week, the A4U released its first M-Commerce report in association with Affiliate Window & The detailed findings discussed the current state of the mobile and m-commerce market, the growth of mobile applications, important factors to consider when creating mobile ready platforms, and what the future holds for this sector.

At the a4uexpo in London last week, Strategy Director, Kevin Edwards delved a bit deeper into the report findings, and provided jaw-dropping stats reported from advertisers who have implemented affiliate-tracked m-commerce sites.

Following the expo, we had the pleasure of catching-up with Managing Director of Affiliates4U, Matt Wood to get his personal views on the findings of this report.

The Publishers Have Spoken

Written by Sarah on . Posted in Network News, PerformanceIN

Recently, there seems to have been a swarm of pop up surveys on all sorts of websites inviting visitors to make their opinion known. It can seem annoying to be continuingly asked for your feedback on sites and services that you just want to get on and use. However, when it comes to the industry you work in and represent, it is refreshing to see so many companies investing in a better understanding of what you really think.

One such company is Bigmouthmedia, whose annual affiliate survey has become a much anticipated touchstone for the sentiment of UK affiliates. Their 2011 report was released this week, in time to be discussed and mulled over at the a4uexpo London. Key topics that had tongues wagging, included the perception of Google’s affiliate aspirations, with 71.5% of respondents indicating that they believe the search giant has designs on becoming the biggest affiliate in town.

Our Spooktacular Halloween Competition

Written by Jasmin on . Posted in Competitions

It’s that time of year again when we dust off our broomsticks, find an old white sheet to cut holes into, or pop down to the costume store and buy red horns and a tail. We love Halloween so we want to spread the Holiday cheer – we have three life-size chocolate skulls (UK) and chocolate gift packs (US) up for grabs, which will go down a treat at any chilling Halloween party!

To win, simply engage with us via Facebook and Twitter in our All Hallows Eve competitions.