Archive for August, 2011

Affiliate Window and MD, Mark Walters, confirmed as speaker in a4uexpo highlight session

Written by Sarah on . Posted in Events, PerformanceIN

With just over six weeks to go until the most important event in the UK performance marketing calendar, today saw the announcement of the full agenda for this year’s a4uexpo London. With a continued focus on thought provoking speaker sessions and topical panel discussions, the conference programme promises to offer something for everyone working within the performance marketing industry.

Our own strategy team will once again be representing the network through a diverse series of presentations and group debates. Strategy Director, Kevin Edwards, will deliver an advanced session covering mobile and m-commerce on day one. This presentation promises to approach the hot topic of mobile from all angles, providing insight for both advertisers and publishers alike.

Networks help clients get C0NN3CTed at Telecoms & Broadband event

Written by Lisa Chaikin on . Posted in Events, PR & Press Releases

On September 7th, award-winning performance marketing networks Affiliate Window and will host C0NN3CT, their first event for advertisers and publishes working within the telecoms and broadband vertical. Sky Digital, O2, TalkTalk, BT and uSwitch are a few of the brands that will be in attendance. Every quarter the networks organise a sector-specific, interactive gathering for their clients, combining thought-led presentations from influential speakers within the industry with an informal atmosphere conducive to networking. Previous verticals covered include Fashion, Electricals, Travel and Gifts, Gadgets & Toys.

Over the past twelve months, Digital Window’s Client Strategist, Matt Swan, has conducted extensive research on m-commerce via the affiliate channel. His analysis, which featured on Econsultancy, yielded astounding results. In January 2011, nearly 30,000 transactions were delivered through mobile devices across the Affiliate Window network, generating more than £2m in sales value. His evaluation continued with growth trends, where the iPhone proved to be the greatest driver of sales, accounting for nearly 40% of total sales through mobile devices.

Value Analysis across the Retail Sector

Written by Lisa Chaikin on . Posted in Case Study

Traditionally affiliates have been categorised by their primary methods of promotion. With boundaries becoming blurred it is important to assess them on their individual merits. It is now difficult to categorise all voucher code affiliates in the same way for instance, as they have different ways of driving traffic to advertiser sites and attract differing audiences.

Advertisers will have a set of key metrics which they measure the success of their campaign against. Typical metrics include but are not exclusive to: new vs. existing customer %, average basket values and lifetime value of customers. These metrics will vary from advertiser to advertiser to be in line with their core strategic objectives.

Affiliate Window and Team Up with Freespee for Next Generation Global Pay-Per-Call Solution

Written by Lisa Chaikin on . Posted in PR & Press Releases

Award-winning performance marketing networks Affiliate Window and have joined forces with Freespee, leaders in Pay-Per-Call advertising solutions. Freespee’s platform allows the networks to significantly improve their existing call tracking technology and fully integrate offline conversions with affiliate campaigns, creating new business opportunities for advertisers and publishers. The cross-territory partnership is exclusive to Affiliate Window and in the UK & US markets.

In many service industries, phone calls stand out as the preferred method for many consumers to connect with advertisers during the purchase process and while solutions existed, they were limited in their sophistication and flexibility. Recent innovations in advertising technology enable Freespee to open up new opportunities for publishers to generate traffic and sales, as the use of phone numbers have proven successful across all channels both on and off line.

Advertiser interview: Whittard of Chelsea taste success

Written by Sarah on . Posted in Interview

Most people like to think they have great taste, but how do you know for sure? Whittard of Chelsea has certainly had it confirmed, with ten of their delicious products being recognised for their high quality by the official great taste awards. We recently caught up with their Head of Ecommerce , Helen Smith, to find out more about their future performance marketing plans and integration of online channels. Especially if you are planning to promote Whittard of Chelsea this Christmas, Helen’s interview is a must read:

Congratulations on your recent Great Taste Awards! It must be a real boost to receive recognition for ten separate products, including a two star rating for your Guatemalan Antigua Ground Coffee. How does Whittard reflect its high quality proposition through online channels?  

Thank you. We were very pleased to receive the awards. At Whittard we work hard to ensure that are brand values are communicated to our customers both online and in store. Online we aim to give the customers as much information as possible about our products to assist them in their purchase decision making, we also ensure that all our images are of the highest quality and our product information is accurate and relevant.

PetticoatTrain-ing supports fabulous fashion bloggers

Written by Sarah on . Posted in Network News

Affiliate Window, and sister network, understand the great value of dedicated niche content websites. We also understand that starting out as an affiliate can be difficult when your website is built around an interest, passion or hobby, but not necessarily monetisation. As part of our investment in supporting talented bloggers to understand the performance channel and the value of their sites, last night saw our first evening workshop dedicated to fashion bloggers.

The event, for around 30 fashionistas and budding entrepreneurs, was hosted by our own in house fashion specialist, Colleen Bulfin. Colleen supports fashion affiliates on a day-to-day basis as well as running her own fashion blog, PetticoatTrain. Naturally the evening was dubbed “PetticoatTrain-ing”.

As well as a presentation from the lovely Colleen, the lucky attendees also heard from Chantal Williams, who the manages affiliates for, Jess Markwood, who is in charge of editorial for Aigua Media, and Kate Gurney, who manages promotions for e-tailwebstore.