With just over six weeks to go until the most important event in the UK performance marketing calendar, today saw the announcement of the full agenda for this year’s a4uexpo London. With a continued focus on thought provoking speaker sessions and topical panel discussions, the conference programme promises to offer something for everyone working within the performance marketing industry.
Our own strategy team will once again be representing the network through a diverse series of presentations and group debates. Strategy Director, Kevin Edwards, will deliver an advanced session covering mobile and m-commerce on day one. This presentation promises to approach the hot topic of mobile from all angles, providing insight for both advertisers and publishers alike.