Archive for June, 2011

O2 Calls on Publishers to Enhance Performance Offering

Written by Lisa Chaikin on . Posted in Network News, PR & Press Releases

Following four years of a highly successful affiliate programme on the buy.at network, O2 has expanded its partnership with Digital Window through the launch of their programme with Affiliate Window. This alliance will provide O2 with advanced reporting solutions, more frequent affiliate payments and facilitate introductions with a large breadth of publishers. Additionally, O2’s product offerings will be separated into individual programmes, allowing easier optimisation and clearer reporting for O2 and their affiliate partners.

O2’s strategy is to harness as many new technologies as possible, specifically Affiliate Window’s proprietary platform, Darwin, which showcases detailed affiliate profiles, comprehensive user dashboards, and allows direct communication between all parties. The migration will present new opportunities to O2’s existing affiliate base while broadening the range of publishers they work with. The client will retain their existing buy.at account management team, whose knowledge and experience in the mobile and broadband sector has proven invaluable to the success of the programme.

Sammy Elazab, Online Partnerships Manager at O2 says:After successfully working on the buy.at platform for a number of years we felt that moving to Affiliate Window would be a great opportunity to re-launch the O2 Affiliate programme. This will allow O2 to work smarter by adding new affiliates and taking advantage of the Darwin platform along with other technologies that our affiliates will benefit from. Naturally we’re all very excited to be taking these next steps to improve and advance O2’s affiliate programme.

Anthony Clements, Client Services Director atAffiliate Window & buy.at adds:We are delighted that O2 has taken the significant decision to move their programmes onto the Affiliate Window platform. It is a great endorsement of the work we have done building our new interface, and in particular we hope the addition of our Affiliate Directory will open up a new set of potential partnerships. We are confident that the additional technology and robust platform will bring continued growth and success to O2’s affiliate programme.

Moving into Q3 2011, O2 plans to introduce new and exciting campaigns through the performance channel, further setting them apart from their competitors.

For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US

Affiliate Window & buy.at
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Holiday Extras’ new partnership with Affiliate Window

Written by Lisa Chaikin on . Posted in Network News, PR & Press Releases

Holiday Extras, the market leader for airport parking and hotel packages in the UK, has signed an exclusive five year contract with Affiliate Window.  This partnership will introduce the brand to a larger breadth of publishers and allow them to grow through the support of the Affiliate Window network.

While UK airport hotels, airport parking, lounges and travel insurance remain the core products of their business, Holiday Extras’ hassle free add-ons also include airports by rail and a new foreign exchange currency card.

In addition to holiday ancillaries, Holiday Extras offers UK leisure holidays providing a variety of theatre and theme park breaks, as it is the official breaks provider to the Merlin group. These short-break products operate under Show-and-Stay, Play-and-Stay and Legoland Holidays with more brands launching soon.

Affiliate partners can benefit from the range of promotional opportunities available.

‘As the UK’s market leader for pre-booked airport parking and hotels we are proud to be working with a market leading affiliate network. This new long-term partnership allows us to invest in our key affiliate partners to further drive volumes to our airport parking and short-break brand programs. We are keen to also expand our current product range which includes car hire and new short-break brands which we will be launching in the near future,’ says James Lewis, Key Strategic Partnerships Manager for Holiday Extras.

The new affiliate programme will see a competitive commission structure whereby affiliates can earn up to 20% on selected services.  Last year, Holiday Extras reported paying more than £2.3m to their affiliate partners proving the level of profitability and value of the programme. New products and services will be added to their portfolio throughout Q3 and Q4 2011 combined with European expansion plans.

Richard Plumridge, Head of Account Management at Affiliate Window adds: ‘We are delighted to be working with Holiday Extras. Utilising our dedicated travel executive we will build relationships with existing affiliates and recruit new travel publishers, strengthening Holiday Extras’ partnerships within the performance market. Combined with their comprehensive product range and their engagement with the affiliate channel, we believe Holiday Extras will become a must-promote programme within the sector. ’

To learn more about the Holiday Extras affiliate programme, click here.

For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US
Affiliate Window & buy.at
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Affiliates are empowered to push popular destinations through the easyJet Holidays website

Written by Lisa Chaikin on . Posted in Network News, PR & Press Releases

A new performance marketing programme with award-winning network, Affiliate Window is now available through the easyJet Holidays website. The core focus of their marketing strategy is to increase awareness of the easyJet holidays website through tactical campaigns both online and offline, including national print advertisements. The strong affiliate team in place, and the experience and expertise of Affiliate Window within the travel sector, places the easyJet Holidays website in great stead to capitalise on the wealth of opportunities presented via the performance channel.

Customers booking through the easyJet Holidays website are offered a selection of 100,000 hotels across 100 destinations in over 27 countries.  The affiliate programme aims to enlist new travel content sites to the partnership portfolio and to build strong relationships with these long-tail publishers. Sites focused on specific locations including Majorca, the Algarve, Costa Blanca and city break destinations are already showing interest in the easyJet Holidays website and affiliate partners have been offered API access to the site, alongside dynamic widgets which can be individually customised.

Tim Barclay, Affiliate Marketing Manager for the easyJet Holidays website: “Due to their growing strengths within the travel sector, Affiliate Window is a perfect partner for the easyJet Holidays website. Their Darwin communication platform will be instrumental in assisting seamless and continuous communication with affiliates to promote the key selling points of flexible holiday dates, and low deposits where customers pay their balance just 4 weeks before departure. Affiliate Window has accommodated the easyJet Holidays promotional material including the dynamic widgets and banners, which will help to drive affiliate activity.”

David Hall, Partnerships Director for Affiliate Window adds:We look forward to helping establish many new affiliate relationships for the easyJet Holidays website through our dedicated Travel Publisher Account Executive.  We engage these specific publishers by offering advice on monetisation and sharing opportunities on blogs, tweets, direct conversations and indirect introductions.  Furthermore, our long-standing relationships with the UK’s leading key affiliates, ensures that we can present all of the opportunities available through the easyJet Holidays website to a publisher community with the greatest reach and diversity.

A combination of fantastic customer offers and affiliate incentives, including a 5* holiday to the Costa Del Sol, are being offered as a promotion to affiliates who join the easyJet Holidays programme. To learn more, view the easyJet Holidays Darwin Profile.

For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US

Affiliate Window & buy.at
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Changing Lives: Witnessing the Work of The Prince’s Trust

Written by Sam Surry on . Posted in Events

Following the success of our last visit, Affiliate Window were once again invited to the ‘graduation’ of Young Ambassadors for The Prince’s Trust. Following a two-day public speaking course with Alastair Brunker from Speakers Trust, the session concluded their training by offering each young person the opportunity to practice their skills in front of an audience by sharing their story of how The Trust had made an impact on their lives.

The Prince's Trust Young AmbassadorsIn what was both an emotional and uplifting hour, we heard from 15 very different individuals who had all benefited from The Trust in some way. Many had participated in a 12-week challenge programme where they had developed team building and leadership skills, as well as growing in confidence and self-belief. Others had utilised The Trust for vocational training as a stepping stone to getting back into employment or education. The diverse group came from all walks of life, but had universally decided to seize the opportunities offered to them, to better themselves and their situation.

One participant had fought personal battles bought on by bullying at school; through her work with The Trust she was placed on an internship with Starbucks, where she had impressed management there so much they offered her a full time paid position. Another young man had taken a vocational course following a prison sentence and was now working full time at a respected law firm, which enabled him to regain his self-respect and provide a stable environment for his partner and their young daughter. The message we heard over and over was ‘The Prince’s Trust has changed my life’, with many crediting the charity with saving them from a downward spiral of self-destruction.

The continuing work of The Prince’s Trust is vital to so many young people across the UK and this year we hope to raise over £5,000 to support their work. If you can make a donation, no matter how small, you will be changing lives – as we have witnessed firsthand. Alternatively, sponsor one of the Affiliate Window and buy.at staff who are participating in this year’s British 10K Run, or keep an eye on our recently re-launched charity eBay store.

Al Fresco provides sunshine on a rainy day

Written by Lisa Chaikin on . Posted in Events, PR & Press Releases

Yesterday, Devonshire Terrace played host to Affiliate Window and buy.at’s first home and garden sector event, Al Fresco. A range of advertisers within the vertical attended for a summer BBQ and an afternoon full of networking opportunities with key publishers. Even the downpours in the afternoon could not dampen enthusiasms, as conversations continued indoors and undercover.

Each advertiser set up shop with two representatives from their performance marketing teams, to meet and greet with relevant publishers through an informal channel. With the continued emergence of advertisers and publishers within the home and garden sector, network hosted, vertical specific events are fundamental in developing long-standing and valuable business relationships. It was the perfect setting for both parties to showcase their affiliate activity, discuss tactical campaigns and propose opportunities for future programme growth.

As with all Digital Window events, a charity raffle was staged in aid of The Princes Trust, our sponsored charity, whose tireless work supports disadvantaged youths throughout the UK. There were a variety of themed prizes generously donated from advertisers, many thanks to all those who kindly contributed items for the raffle. In addition, the team at Flying Brands and Dealtastic provided an iPad which was picked up for the fantastic price of £270 in our charity auction. In total, £395 was raised for the Trust.

Photos from Al Fresco can be found on our Facebook page. If you attended the event and would like to provide feedback, please take five minutes to complete our short survey, we’d love to hear from you.

Top10 and uSwitch: A new vision in home services

Written by Sam Surry on . Posted in PR & Press Releases

Following the announcement of their acquisition by uSwitch, we caught up with Top10.com’s Head of Partnerships, Julia Stent, to find out why this is such exciting news for both her team and the advertisers they support.

Top10.com has doubled in size since it was founded in 2006. That’s amazing growth – what factors have been most central to your success?

Top10 grew from a standing start in 2006 to over £10m in revenue by 2010.  The key factors to this growth were hard work, dedication and an amazing, passionate team.

There is no easy money to be made in affiliate marketing these days, and the broadband and mobile phones markets have always been hugely competitive. Our goal has always been to innovate, test and refine – and do things that little bit better than everyone else. We have never stopped trying to better ourselves since we launched over 5 years ago.

On a commercial level, we work strategically to support all our clients and work with them closely to help them deliver their goals within budget.

In what ways does uSwitch.com share the same vision and direction as Top10.com and in what ways do you bring something new to the table?

Since launching over 10 years ago, uSwitch.com has become one of the most trusted brands on the web, delivering the best prices to consumers for all the ‘home essentials’ including energy, finance, insurance and communications. We share exactly the same vision for helping consumers find the best prices and deals on a range of consumer products.

We are excited about integrating our comparison technology, speed testing and StreetStats products into uSwitch’s communications channel, and aim to offer a new level of service to millions more customers.

We also have a very similar outlook to uSwitch and their owners the Forward Group, in that we place a high emphasis on results, innovation and profitability.

The acquisition brings our focus on design, user interface and commercial partnerships to uSwitch and the Forward group.

Is there a time-frame for the transition to one portal offering independent price comparison and switching for all home essentials?

Our team are already busy migrating Top10.com’s core features into uSwitch.com and we aim to offer the best bits of Top10.com on uSwitch within a short space of time.

As you merge into a “one stop shop” for home services comparison, is there anything specific that our advertisers need to do to continue working with you?

We will be working with all are existing clients as closely as ever, the only difference will be more sales and exposure for our partners as we capitalise on uSwitch’s impressive traffic levels, consumer trust and brand recognition.

Over the next few months we’ll be exploring a lot more opportunities for our clients and we’re looking forward to talking about these projects with them very soon.

As an existing partner of Top10.com, O2′s Online Partnerships Manager, Sammy Elazab was one of the many advertisers delighted by the news;

I’ve worked with Top10.com and uSwitch for a number of years now, both within my current role at O2 and in my previous guise at a network.  Both companies have excellent teams and are run very efficiently, promoting O2 across a number of products.  This acquisition can only have benefits for both them and their clients, combining a loyal and well known brand in uSwitch with the innovative and cutting edge technology that Top10.com have become renowned for throughout the affiliate and telecoms industry.  I will certainly be watching this space with excitement as to what they will bring in the near future.”

If you are an Affiliate Window advertiser and are interested in working with Top10.com, visit their Darwin Profile to learn more about their business and contact the team.