Archive for May, 2011

Playtime is over as Kiddicare consolidates affiliate business

Written by Lisa Chaikin on . Posted in PR & Press Releases

Yummy Mummy’s like Kiddicare through performance marketing channels

Kiddicare, the largest online baby goods supplier in the UK, has closed affiliate operations with all other incumbent affiliate marketing networks, to run their performance marketing activity solely with Affiliate Window. Working in collaboration with digital marketing agency Blue Barracuda, who recently merged with Draftfcb, the Kiddicare campaign will see the implementation of tactical growth plans, including an affiliate recruitment drive focusing on niche, true content publishers within the baby and nursery sector.

Online Retailer of the Yearfor 2010-2011 Kiddicare is the UK’s number one online baby shop, supplier of baby products and accessories including prams and pushchairs, nursery furniture, car seats and equipment. In February, Kiddicare was acquired by Morrisons in a £70million deal.

The consolidation will provide a greater level of granular reporting, including product level tracking and the implementation of technologies including Coull and VE Interactive.

Simon Harrow, Technology Officer at Kiddicare explains:Since the programme launched in 2009 Blue Barracuda and now Draftfcb, have delivered consistently strong results. The strategy recommended and implemented by Draftfcb using Affiliate Window, which is at the forefront of technological innovation within the performance channel, has supported our growth plans with solutions, including brand protection software, that makes our affiliate marketing easier and more efficient

Martin Talks, president digital of Draftfcb fuelled by Blue Barracuda adds:Kiddicare is a very forward-thinking company and its programme has gone from strength to strength on the Affiliate Window platform, enabling us to increase transparency and measure the effectiveness of the channel. The network was selected on the basis of its strong presence in the UK and Europe and strong technology and we have benefitted by an ever improving relationship and access to senior strategic advice.”

Anthony Clements, Director of Client Services for Affiliate Window comments:
It’s great news that Kiddicare is consolidating their affiliate business to Digital Window. We have developed a close working relationship with the brand and their digital marketing agency Draftfcb over the past two years, and this is a fantastic example of how the three entities can successfully work together to build a strong affiliate programme. Kiddicare is a progressive advertiser when it comes to their online marketing strategy, and their consolidation to Digital Window will give us the chance to drive their programme forward with innovative marketing initiatives, like video, and a strategy that is borne out of more detailed reporting and analysis.

The Kiddicare affiliate scheme offers a highly competitive, tiered commission structure whereby affiliate partners can earn up to 7% commission on all sales. The programme has a comprehensive product feed which is updated daily featuring the latest essential merchandise for baby, child and mother and incorporates interactive videos.

Kiddicare’s future plans include expansion into European territories. The consolidation commences with immediate effect.

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For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US

Affiliate Window & buy.at
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Joanna Burton
PR Director, digital

Draftfcb fuelled by Blue Barracuda
e: Joanna.Burton@BlueBarracuda.com
t: 020 7400 0950

K-Swiss Hit the Ground Running with Award-winning Performance Partner

Written by Lisa Chaikin on . Posted in PR & Press Releases

California based sports company, K-Swiss has launched their first ever affiliate programme exclusively with leading performance network, Affiliate Window. Innovator of the first leather tennis shoe in 1966, the K-Swiss brand is regarded for its classic style and premium quality athletic range including lifestyle, running, tennis and training footwear and apparel.

K-Swiss’ digital strategy is to expand their ecommerce activities in the UK, with the integration of a comprehensive affiliate marketing scheme as a core focus for their online plans.

Leon Steijn, European Brand Manager for K-Swiss comments:Partnering with award-winning network Affiliate Window was a logical step when considering the promotion of the K-Swiss campaign in the UK. E-commerce has been defined as a business opportunity by K-Swiss to accelerate volume growth in the short and the long term. The strategy has been defined in which aggressive growth targets have been set for the coming years. K-Swiss sees online sales as a serious trend which allows us to get in direct contact with our consumers and enables us to always show the largest and latest assortment available.

Anthony Clements, Client Services Director for Affiliate Window adds:We are delighted to have been chosen as K-Swiss’ exclusive partner for their launch into the affiliate channel. By combining industry-leading technology with the UK’s largest publisher base we hope to become a core part of K-Swiss’ online acquisition strategy. Working closely with K-Swiss, our aim will be to gradually introduce their brand to the benefits and value of the affiliate channel, while ensuring that their affiliate strategy is in-keeping with one of the most famous names in traditional retail.

The K-Swiss online shop features regular updates and promotions ensuring consumers have access to widest assortment of shoes and apparel available. Seasonal collections are updated on a quarterly basis with increased site exposure and quick and secure delivery options available.

The affiliate programme presents a competitive, tiered commission strategy up to 9%, based upon the level of monthly sales transaction made by their affiliate partners. To celebrate the launch, K-Swiss is offering 10% commission on all products through 30th June 2011.

For more information on the K-Swiss affiliate programme click here.

For press enquiries, please contact:
Lisa Chaikin
PR Manager – UK & US

Affiliate Window & buy.at
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

The Lowdown on the e-Privacy Directive

Written by Lisa Chaikin on . Posted in IAB

From today, new European laws come into force that dictate how web users can be tracked online.

The changes will require technology companies, retailers and other suppliers that track information online (usually via cookies) to seek ‘informed consent’ from web users in order to do so.

Whilst the UK Government has declared a 12 month moratorium on enforcement of the laws there remains much confusion within the online community with what this means and what companies should be doing to ensure the services they offer to both consumers and clients are not adversely affected while meeting the core criteria of the Directive.

Digital Window has therefore compiled a document that outlines all the issues, what industry is doing to address them and what you should be doing to ensure you’re compliant. There is also a list of useful documents and articles for your reference.

Click here to view the full document.

If you have any questions or would like further details, please contact Strategy Director, Kevin Edwards.

zanox appoints Joachim Piroth as Chief Financial Officer

Written by Lisa Chaikin on . Posted in PR & Press Releases

With effect from 1 July 2011, the Supervisory Board of zanox, the leading European performance advertising network, appoints Joachim Piroth to the Executive Board of the zanox group where, as Chief Financial Officer (CFO), he will be responsible for the fields of Finance and Controlling. In doing so, he will strengthen the executive management team around CEO Philipp Justus.

Joachim Piroth (45) joined zanox in June 2010 as VP Finance & Controlling from BT Germany, the German network and IT service provider of the British Telecommunications Group. At BT Germany, he headed the controlling, accounting, procurement and billing departments as CFO since 2006. A communications engineer by background, Piroth has been active in the telecommunications industry since 1992. After stops at Mannesmann Mobilfunk/D2 (today, Vodafone D2) and Mannesmann Arcor, he was in charge of finance at LambdaNet AG in Germany from 2000 until 2004 as its CFO and, until 2006, headed the finance department of Versatel in the same position.

Philipp Justus, Chief Executive Officer of zanox:I am delighted about Joachim Piroth’s appointment to the Executive Board. During the past year, he has proven his capabilities as a finance leader and has pressed ahead with significant projects within the framework of our company’s internationalisation.

The growth of the zanox group and all organic and geographic expansions are accompanied by substantial demands on the overarching finance team. In this respect, we are glad we can count on Joachim Piroth as a member of the Executive Board of the company,” says Ralph Büchi, Chairman of the Supervisory Board.

For now, the appointment of Joachim Piroth represents the final building block in the zanox Executive Board: Philipp Justus (41, Chief Executive Officer), Christian Kleinsorge (47, Chief Sales Officer) and Daniel Keller (39, Chief Technology Officer) have been responsible for the global management of the zanox group since March 2010.

Interflora Consolidates Performance Proposition

Written by Lisa Chaikin on . Posted in PR & Press Releases

Interflora, the UK’s leading online florist, has closed their affiliate programme with Affilinet to establish an exclusive partnership with Affiliate Window. Since launch in 2008, the affiliate campaign has seen significant year on year growth in both number of transactions and revenue generated. The consolidation allows all reporting and validation facilities to be centralised, with a streamlined account management process. A highly focused strategy has been devised to develop relationships with publishers, including content and voucher code sites.

As leaders in the online floral sector, Interflora will continue to utilise the bespoke tools and technology available to them to build upon their existing success.

Anthony Clements, Client Services Director at Affiliate Window says:Interflora operates a market-leading affiliate programme within their sector and Affiliate Window is delighted to have secured them as an exclusive partner. Their progressive approach continues to bring new and exciting opportunities including the optimisation of their product feed, which allows Affiliate Window to target a larger group of content based affiliates and strengthen the ‘long-tail’ of the programme. More efficient account management and reporting processes will hopefully see the Interflora programme continue to flourish.”

Following a Gold award in 2010, Interflora is planning to wow the crowds at RHS Chelsea Flower Show once again this year with a stunning floral design exhibit created by one of their award-winning florists, David Denyer. For more information about Interflora and the Chelsea flower show, visit Interflora at the RHS Chelsea Flower Show.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Digital Window Sweeps the Board at Industry Awards Ceremony

Written by Lisa Chaikin on . Posted in Achievements, PR & Press Releases

Last night saw the 5th annual A4U Awards at Grosvenor House Hotel, where 700 advertisers, publishers, networks and agencies gathered together for the most glamorous event in the performance marketing calendar. The black tie affair consisted of fine dining, networking and entertainment, with TV celebrity and comedian Rufus Hound adding his own distinct style in the role of host. Combined with live music and plenty of dancing, the evening was the most memorable A4U Awards ceremony to date.

With more than double the number of award submissions than last year, the judging panel, which included industry experts from NMA, Econversions, Yahoo!, and Econsultancy, certainly had their work cut out for them. Matthew Wood, awards founder and judge, said:With a 75% increase in entrants competition was fierce but it was not just about volume however, the quality surpassed anything we’ve seen before and was an absolute pleasure to judge”, providing a testament to the value and innovation within the performance channel.

Several advertisers from Affiliate Window and buy.at were honoured, including Expedia for Advertiser Innovation, Best Buy for Best New Entrant to Affiliate Marketing and BT for Best Managed Affiliate Programme. The wins continued with vertical specific accolades; RAC for Best Finance Advertiser, Red Letter Days for Best Retail Advertiser, and Sky for the highly competitive Best Technology & Telecoms Advertiser award.

The highly coveted Publishers Choice of Network was awarded to the Affiliate Window team for the fifth year running, alongside their fourth Affiliate Network Innovation Award – this year for Darwin Marketplace. Network Achievement Awards were introduced and AW’s dedicated Technical Support and Product Development team were recognised for their market-leading customer service and development of an unrivalled user interface with the accolade of Best Affiliate Network Technical Team.

Mark Walters, Managing Director for Digital Window comments:The A4U awards epitomise the dedication, experience, and support that clients have come to expect from their network and agencies. Digital Window is thrilled to work with so many award-winning advertisers and publishers and relishes the opportunities for continued success throughout 2011. Congratulations to all the winners for a fantastic display of exceptional performance marketing.

Photos from the evening can be found on the Affiliate Window Facebook page.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window & buy.at

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333