Archive for April, 2011

Zalando Launches New Website and Affiliate Programme in the UK

Written by Lisa Chaikin on . Posted in PR & Press Releases

German based online shoe retailer, Zalando, has launched their UK transactional website in conjunction with an exclusive affiliate programme on the Affiliate Window platform.

Zalando offers an extensive range of shoes, accessories and clothing from over 600 international fashion brands including Diesel, Adidas, Uggs, French Connection, and Calvin Klein. The intuitive site boasts over 40,000 products and has seen tremendous growth in the European market throughout the last twelve months. The launch of their UK programme will enhance Zalando’s online offering and the affiliate team plan to harness this increased awareness to significantly boost sales.

Richard Plumridge, Head of Key Accounts at Affiliate Window says:Affiliate Window is delighted to partner with Zalando as they look to expand upon their phenomenal European growth with the launch of their UK website. Zalando has ambitious plans to quickly become UK market leaders in their sector. The brand will work closely with the Affiliate Window team to ensure their programme is at the forefront of that growth strategy by utilising our dedicated partnerships team, extensive account management, and market leading technology.”

Dorothee Seedorf, Head of Affiliate Marketing at Zalando:We are very excited about launching in the UK and introducing our affiliate programme with the most experienced affiliate network within the market. With an extensive product portfolio, a user friendly shop navigation, and attractive publisher payouts, we look forward to positioning ourselves as a strong player within the online retail industry.”

Positioning themselves at the forefront of the online shoe market, Zalando actively engages customers through social media channels. This includes regular fashion updates and news via their dedicated fashion blog, as well as daily tweets featuring the latest promotions and new products available.

To read more about the Zalando UK affiliate scheme, click here.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window & buy.at

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Clarks’ Affiliate Day

Written by Sarah on . Posted in Events

Last week, Clarks hosted their very first Affiliate Day, along with Affiliate Window. As the first event of its kind, the aim of the day was to explain the Clarks brand in more detail to some key affiliate partners, as well as offering an exciting insight into what’s in store for the brand over the coming months.

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Affiliates were invited to join Clarks and Affiliate Window to start the day off at Gordon Ramsay’s York and Albany restaurant for some morning refreshments of tea, coffee and biscuits, before heading on to the Clarks Press Day for around 10.30am.

The Press Day itself took place at 33 Portland Place, which is incidentally where the award winning ‘The Kings Speech’ was filmed. It was an amazing venue and a perfect match for the Clarks brand and new Autumn/Winter ‘11 collection. Inspiration for the collection is themed around the British heritage of the Clarks brand, which was founded in 1825 in Street, Somerset, where they are still based. Even the event goody bag was filled with local Somerset products, including some of my favourite things – cider and cheese!

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After the Press Day it was back to the York and Albany where Jules, Gayle, Miranda and Rosie from Clarks gave an insightful presentation about the Clarks brand, from its history (who knew David Beckham was once a Clarks model?!) through to future plans. Affiliates were also given a more detailed overview of digital and advertising plans for the coming months.

Following the presentation we all tucked in to a pretty fancy three course lunch. Being a Gordon Ramsay restaurant, we expected some good food at the York and Albany and we weren’t disappointed. For starters we had choices of confit salmon or ravioli of confit guinea fowl leg, followed by Gloucester old spot pork belly or fillet of sea bream. There was even the option of blue cheese ice-cream for desert, which some people were tempted by but I’m not sure if they were convinced.

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All in all a hugely successful and fun-filled day! I wish to thank all the guests who were able to come along and make the event such a success, and we would also like to say a big thank you to Clarks for putting on such a wonderful day.

Katy Armitage
Agency Team Leader
Affiliate Window
katy.armitage@affiliatewindow.com

Affiliate Window Wins Innovative Agency 2011 Award

Written by Lisa Chaikin on . Posted in Achievements, PR & Press Releases

Last Thursday, Affiliate Window took home the inaugural Marketing Innovation Award for Innovative Agency 2011. Hosted at South London’s Delfina, in conjunction with the first UTalkMArketing Marketing Innovation Expo, the awards judging panel included You Tube’s Marketing Chief, the Chief Innovation Officer at Media Agency PHD, a Senior Marketer at the Internet Advertising Bureau, and the Founder of UTalkMarketing.

This accolade is a testament to Affiliate Window’s continual efforts to remain a forward thinking technology and service provider, with innovation at its core. The network provides performance marketing solutions to over 950 brands within the e-commerce sector and has relationships with over 100,000 online publishers.

The award  recognises the dedication, experience, and comprehensive levels of support offered through every division of the business. Through close collaboration between departments, 2010 saw Affiliate Window generate £750m in revenue for its clients – an increase of 30% year on year.

Mark Walters, Managing Director for Affiliate Window comments:Aside from the recognition we receive for our innovation in the technical sphere, this latest UTM Marketing Innovation award highlights that we consistently look to innovate across the business. Whether it’s how we manage our partners, offer strategic input, communicate or support, everyone wants to take what they do to the next level. However, it’s less about change and more about delivering a smarter solution, this is truly an award for each and every Digital Window employee.

Affiliate Window is renowned for consistently improving its offering to clients; ensuring they have access to all the tools required to build and monitor their programme performance. Moving into Q2, each business division will continue to deliver award-winning results, operating outside their individual parameters to create total solutions for Affiliate Window clients.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

All Aboard with Affiliate Window & buy.at

Written by Lisa Chaikin on . Posted in PR & Press Releases

On Wednesday 30th March, Affiliate Window and buy.at hosted its first travel sector event, All Aboard, on the historic Royal Navy Ship, HMS President. Attended by a variety of well-known travel brands including Expedia, Opodo, Best Western Hotels and Marriott International, the affair consisted of industry leading presentations, a mini-expo and an afternoon of informal networking.

Guest speaker Kevin May, Editor and Co-founder of tnooz took to the stage to offer insight on the impact of recent technological advances and impending changes to the structure of the travel vertical. His discussion included current challenges in the industry, specifically with regards to changes within airlines and hotels product distribution, and marketing strategies. Continuing, he touched on the entrance of Google as a key player to the sector with their 2010 acquisition of ITA Software. Kevin captured the audience’s attention by introducing some of the latest developments among the handheld device revolution including Apple’s patent pending app, itravel. To view Kevin’s presentation in its entirety, click here.

Owen Hewitson, Client Strategist for Affiliate Window & buy.at shared results from the network’s travel research study, which analysed three advertisers within the vertical, all of which are exclusive to the networks. The research concluded that although there are a large number of content and comparison sites in the sector, voucher code and cashback partners dominate market share within the affiliate travel industry. Additionally, it was interesting to learn that the vast majority of affiliate driven sales convert the first day; more importantly within the first 30 minutes of the initial click-through. For further details on the research study and to view Owen’s full-length data analysis presentation, click here.

All Aboard is the latest in a series of successful sector events. We feel the sharing of industry insights coupled with informal networking strikes the right balance, helping advertisers, agencies and publishers to connect whilst offering something new for everyone to reflect on.” says Kevin Edwards, Strategy Director for Affiliate Window and buy.at.

Photos from All Aboard can be found on our Facebook page.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window & buy.at

e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

Mobile Tracking Implementation

Written by Sarah on . Posted in Case Study, Mobile, Network News, Technology

With mobile devices becoming ever more popular, and consumers now transacting through them a number of advertisers already have m-commerce sites in place.

For any advertiser that has an m-commerce site, it is important that affiliate tracking is added to their mobile site, to avoid missing out on affiliate sales through mobile devices.

This post provides statistics on the amount of traffic and sales we are seeing across the network through mobile devices. It also highlights the benefits of implementing affiliate tracking across mobile sites.

Statistics

There has been a significant increase in the amount of traffic and sales that we have seen coming through mobile devices since the end of 2010. Since the end of November 2010 the percentage of all traffic that came through mobile devices on average was 2.23%.

The proportion of sales through mobile devices has doubled in this time. In November 1.3% of total sales for the network came via mobile devices. By February 2011 this had increased to 2.8% of all transactions.

In January almost 30,000 sales were delivered through mobile devices with in excess of £2m in sales revenue generated.

Throughout March we have seen more than 1,000 transactions a day through mobile devices. This peaked on March 9th with just under 2,000 sales being delivered.

When looking at conversion rates, mobile devices have shown to convert at 2% on average. Conversion rates through the iPad and iPhone are typically higher than those seen across the network as a whole. Perhaps unsurprisingly, the iPad has demonstrated the most significant conversion rates, peaking at just over 4%.


Sales volume recorded through the Affiliate Window network, with the three mobile platforms’ sales plotted on the left hand axis.

One of our mobile clients commented that the above graph mirrored the uptake in smartphones. This indicates that sales through mobile devices will continue to grow at the rate of smartphone consumption.

Reasons for adding mobile tracking

The above stats indicate how rapidly mobile is developing. The following information also highlights the importance of implementing affiliate tracking across mobile sites.

Up to 7% of affiliate sales are coming through mobile sites

We have seen a significant amount of sales coming through advertiser’s mobile sites. Figures of around 7% have been seen for advertisers who have added tracking to their mobile site. By not adding affiliate tracking you could be missing out on affiliate sales.

Affiliates could promote you over competitors

If you have a mobile site but do not have mobile tracking in place, affiliates could be missing out on a significant amount of sales that should have been allocated to them. If a competitor is able to offer tracking through their mobile site affiliates are likely to give them increased exposure due to increased conversions. This will become even more significant as traffic through mobile devices increases even further in the coming months.

Ability to work with additional technology partners

Mobile tracking opens up your campaign to additional technologies that certain affiliates are able to offer. Companies such as Snap Now and Sccope offer the ability to increase sales through mobile devices. More and more affiliates are developing mobile sites themselves which will enhance user experience through mobile devices.

Decrease in disputed transactions through loyalty sites

When a customer visits an incentive site through a mobile device and then clicks through to an advertiser site, if the advertiser has a mobile site the customer will be automatically directed to the mobile site. If the advertiser does not have affiliate tracking set up on their mobile site, any purchases will not track. The customer would not be aware that this transaction would not track and they would raise a missing transaction.

With the volume of traffic we have seen across the network through mobile devices steadily increasing, the number of missing transactions that require a resolution are also likely to increase if mobile tracking is not added.

“At Quidco, we are seeing an ever increasing volume of traffic coming to our site through mobile devices. This rise in traffic, combined with greater numbers of retailers with dedicated mobile sites which lack integrated affiliate tracking, has led to us receiving far higher levels of missing transaction enquiries related to sales made via mobile devices.

The rising popularity of mobile device use has made the mobile channel one of increasing importance to all publishers, and Quidco is no different. Due to our business model, where we pass any commission we earn back to our members as cashback, any proactive promotion of retailers within the mobile channel will require the retailer to have affiliate tracking integrated into their mobile site. As such, we fully support Affiliate Window’s drive to implement mobile tracking.” Joshua James, Head of Commercial Products, Quidco

How to add mobile tracking

Adding mobile tracking to your site is essentially the same as adding the standard Affiliate Window tracking to your e-commerce site. The tracking tag needs to be placed on the sales confirmation page and the master tag can be placed on all pages of your m-commerce site. Please view the Technical Tracking Guide here.

At this initial stage, please contact your Account Manager to make them aware that you would like to setup or find out more information about mobile tracking. At this point they will notify the Technical Services team who will ensure the correct variables are being applied to the tracking. Technical Services can help to test the mobile site to ensure the relevant transactions are filtering through to your merchant account.

If you are interested in setting up mobile tracking or for more information, please contact your Account Manager or technicalservices@affiliatewindow.com.

Ryman Migrates Affiliate Business from Tradedoubler to Affiliate Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

Leading UK stationery specialists, Ryman, has closed their performance advertising campaign on TradeDoubler to launch an exclusive programme with Affiliate Window. As a high street retailer with strong brand recognition and a solid share of the stationery and office supplies market, Ryman’s primary objective is to increase the profitability of their affiliate scheme with a retail-focused recruitment drive.

The decision to relocate the programme to Affiliate Window was based upon the network’s investment in innovative tools and technology, predominantly Darwin Marketplace. Through this industry-specific social platform, Ryman will gain access to a large range of retail publishers and have the ability to directly communicate with existing and potential partners.

Charlotte Senger-Jones in Multi-Channel Marketing at Ryman comments:We are delighted to be launching our affiliate programme exclusively with Affiliate Window. We have implemented an aggressive growth strategy to increase online sales in 2011 and believe there are massive opportunities within the affiliate channel to help us achieve our goals. Whilst launching with Affiliate Window will give us greater access to innovative tools and a solid base of retail affiliates, we are also excited at the prospect of additional partnership opportunities available through the network.

Claire Theobald, Head of Account Development for Affiliate Window adds:Whilst we have a good understanding of key affiliates in the office supplies and stationery sector, the core focus will be on identifying new and innovative affiliate partners in the space to help grow the programme throughout 2011. Our ability to offer extremely granular reporting on programme performance will also allow us to work on category and product level optimisation strategies.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333