Archive for March, 2011

HQ Hair, Part of The Hut Group, Launches Exclusively with Affiliate Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

HQhair.com, the well established home of health and beauty, has launched their new affiliate scheme exclusively with Affiliate Window.

HQhair.com adds to the range of online retailers within thehutgroup.com’s growing portfolio of successful affiliate programmes operating on the network. Working closely with thehutgroup.com, our Client Services team is keen to facilitate and assist with the group’s major growth plans this year.

HQhair.com offers sought after brands online, ranging from luxury hair care to prestigious beauty collections and enviable electronics, all with Free UK Delivery. www.HQhair.com is a major player in the health and beauty sector and is expected to become one of thehutgroup.com’s biggest affiliate programmes by the end of 2011, with online affiliate sales more than 200% up year on year.

Lucinda Lamb, Marketing Manager at thehutgroup.com comments: The HQhair.com affiliate programme offers another opportunity to contribute to thehutgroup.com’s exciting plans for growth this year. With performance marketing at the core of our online business model, we have again chosen to partner with Digital Window to continue our strong relationship and build upon our existing successes. We are determined to ensure we offer welcoming, innovative and rewarding campaigns for all our affiliate partners utilising the Digital Window technology, experience and insight.

Rebecca Riches, Account Director for thehutgroup.com’s programmes adds:We look forward to welcoming HQ Hair to the thehutgroups.com’s growing portfolio of affiliate programmes on the network. The extensive range of health and beauty publishers available through the Darwin interface and the ease with which we can engage with them will allow us to support and grow the brand to become a key player within the performance channel.

An authority on the latest trends and top selling products, HQhair.com is the online home for all things health and beauty. Offering expert advice, top editor’s picks and in the press products, the HQHair.com affiliate team is committed to bringing an exciting mix all of consumer promotions, exclusive offers, competitions and voucher codes into the sector.

If you have questions regarding the HQHair.com programme please contact:
Jeannine Martel
Team Leader, Account Development

e: jeannine.martel@affiliatewindow.com
t: 020 7553 0406

If you are interested in joining any of The Hut Group programmes or have any questions please contact the hut group team.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window & buy.at

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Friday INSPIRE-ation: Did you know…?!

Written by Sarah on . Posted in Case Study, Events, Technology

Inspire 2011 certainly lived up to its name, not only by motivating advertisers to actively engage with a new set of innovative technologies, but also by sparking much debate about the startling size, clout and potential of the digital advertising landscape.

Each guest speaker’s presentation was a rich source of captivating statistics and facts. So much so that the Twitter hash tag for the event (#Inspire2011) was buzzing with delegates sharing insightful little morsels.

Turn out on the day was also impressive, with over 250 digital marketers present! Even if you weren’t able to attend, we want to give you the lowdown on what we learned. We’ve scoured guest speaker presentations and social media chatter surrounding the event to bring you a collection of stats that may surprise and inspire you as well.

For a bit of Friday fun and education: Did you know…

-  Around 80% of affiliate sales only involve interaction with a single affiliate.

-  Humorous video campaigns can really work to promote brand as well as going viral in their own right. Old Spice’s “the man your man could smell like” campaign received 1 billion impressions across various social channels but also increased traffic to the brand website by 300%.

Social media influencers have real selling power. After Stephen Fry’s one single tweet in praise of David Eagleman’s book Sum: Forty Tales from the Afterlives, sales increased by 6000% and the book rose from number 3,629 in the Amazon book chart to number 2.

-  An average Amazon product page features a whopping 90% social tools and only 10% product information.

ComScore found a 0.07% click-through rate in the UK for static image, flash and rich media format display ads. Most people online never click on a display advert; in fact 3% of browsers are responsible for 64% the clicks.

ComScore found that heavy clickers of display advertising are not necessarily representative of the online audience. In fact, despite low click conversion, use of display advertising is still influential, as it can increase trademark search queries by 94% and site visitation by 72%.

Digital Animal quoted research that showed that only 33% of all users online trust online banners. More than 90% of these users trust the online recommendation of their friends. 70% even trust the online recommendation of strangers.

-  Almost 60% of the UK online population uses Facebook regularly.

-  In the UK, Facebook receives more traffic than Google.

TBG place 2 billion adverts on Facebook per day, covering 65 markets.

Facebook advertising can generate a 500% better conversion rate when the landing page stays within Facebook.
Retail and travel adverts are the most difficult to convert from Facebook advertising because of their longer sales process.

-  66% of online transactions are abandoned due to price-comparisons, website difficulties, payment issues and add-on or hidden costs such as postage.

-  22% of consumers who abandon their cart (the largest %) do so because of hidden fees or high costs – leaving a big opportunity to remarket to them with discounts soon after the “sale”.

-  15-20% of abandoned records can be converted to sale.

-  Personalised retargeting (based on site behaviour) is becoming a standard and vital practice, making “2011 the year for early adopters”.

myThings found that personalised retargeting led to 80% incremental traffic increase for merchants on the Affiliate Window network. They also achieved up to 500% uplift in return conversion rate.

-  When retargeting with display ads, myThings suggest that the best practice is to cap personalised ad impressions and ensure a browser is un-tagged after purchase to avoid over-exposure.

Ve Interactive has achieved 10% uplift in conversion from a generic remarketing email but another four times that conversion rate when using a bespoke email featuring a time-limited discount.

-  Coupons/vouchers are more popular with mobile internet users than check-ins. JiWire found coupons to be the second most valuable benefit of location-based applications (second only to GPS/Maps and appearing above reviews, status updates, checking-in etc.)

-  According to VouChaCha’s current projections, in 2014 there will be 300 million mobile coupon users.

VouChaCha also say that near field communication (NFR) for mobile devises is not that far off – there are already retailers using this technology.

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Thank you to everyone who highlighted points by engaging with us on twitter. You can see the presentations that were delivered on the day via the links below. If you have any questions about the information above or Inspire, please contact us at communications@digitalwindow.com.

Making sense of new technologies | Affiliate Window & buy.at | Kevin Edwards, Owen Hewitson

Social Media Display | TBG | Lee Griffin

Email Remarketing | Ve Interactive | | David J Brown, Mark Hargreaves

Behavioural Retargeting | myThings, comScore | Benny Arbel, Mike Shaw

Social Media Audience Engagement | digitalanimal, fandistribution | Oliver Huggins

Celebrating Success with The Prince’s Trust

Written by Sam Surry on . Posted in Charity, Events

Yesterday afternoon my colleague Michelle and I had the privilege of attending The Prince’s Trust and L’Oréal Paris Celebrate Success Awards. This annual event aims to recognise and celebrate young people who have changed their lives with the help of The Trust.

The high profile event was hosted by Kimberley Walsh and Steve Jones, with red carpet coverage from Konnie Huq, entertainment from VV Brown and His Royal Highness The Prince of Wales sat centre-stage for the ceremony. Many of the trust’s celebrity ambassadors were also there to present the winners with their trophy’s, including Cheryl Cole, Christine Bleakley, Gareth Southgate and Naomi Harris.

But Martina Milburn, Chief Executive of The Prince’s Trust, talked about the real stars of the show; “We see the value young people can bring to their communities, the economy and the people around them – if given the right support. We are here to recognise those individuals who have overcome significant barriers to achieve outstanding success. Despite facing challenges such as unemployment, homelessness and addiction, these young people have battled against the odds to turn their lives around.”

Accolades awarded on the day focused on the entrepreneurial spirit demonstrated by the young people who engage with The Trust and ranged from ‘Educational Achiever of the Year’ to the ‘Community Impact Award’. Eddie Afekafe was named as the ‘Young Ambassador of the Year’ and the title of ‘Young Achiever of the Year’ went to Katey England, both of whom are from the North West. The full list of winners can be found on The Prince’s Trust website.

To close the celebrations, The Prince of Wales himself addressed the room in a warm and friendly manner, speaking of his pride at both the work of The Trust and of the thousands of young people it helps each year. He also highlighted the growth plans for The Trust across the next twelve months, namely their merger with Fairbridge, which takes place on the 1st April this year. With the network of centres that this unison provides, and the increase in funds available, their aim is to deliver a more joined-up, wide-ranging service for an increased number of disadvantaged young people.

It was a real treat to be at such a prestigious event; to rub shoulders with royalty and people from off the telly! But more than that, it served as a fantastic reminder of why we continue to support the work of The Trust and enabled us to see first-hand what impact our fundraising has in the real world. To support our latest charitable venture, get behind the Affiliate Window and buy.at runners who are participating in the British 10K Run this summer; our enthusiastic team are hoping to raise £1,000 before the starter pistol fires, so please give generously.

Samantha Surry
Head of Communications

Digital Window Hosts Performance Marketing Exposition

Written by Lisa Chaikin on . Posted in Events, PR & Press Releases

Last Thursday, leading UK affiliate networks Affiliate Window and buy.at hosted a performance marketing exposition, Inspire 2011, highlighting some of the latest technologies within the eCommerce channel. New Media Age was the official media partner for the event with magazine Editor, Justin Pearse introducing the conference presenters to over 250 digital advertising delegates.

Five guest speakers took to the stage sharing insightful data, current trends and best practices within their area of expertise. TBG Digital discussed the growth of facebook advertising while looking at social media marketing strategies on a larger scale. Ve Interactive delved into the world of email remarketing and shopping cart abandonment solutions; a nice segue into the presentation from Econsultancy award-winners myThings, exploring the benefits of advertisers integrating personalised retargeting into their affiliate campaigns. ComScore captured the audience’s attention with interesting figures proving the worth of digital advertising: 72% increase in customer engagement as measured by an advertiser site visits, coupled with a 94% uplift in trademarked searches via display adverts*.

Mobile geo-targeting innovators, VouChaCha discussed the benefits of location based advertising with a prediction that by 2014 there will be 300 million mobile voucher users.  Digital Animal, the final technology provider to present explained the simplicity of allowing individuals to promote products/services to social media sites such as Twitter and facebook.

Mark Walters, Managing Director of Digital Window comments:The feedback from attendees has been phenomenal and signifies that the performance marketing channel is certainly broadening its appeal by exploring innovative solutions to some age old problems.  Trialling new technologies can often be a hit and miss affair, but utilising a performance reward mechanism such as CPA helps to mitigate this risk whilst offering significant advantages to successful early adopters.

Keynote closing session was led by technology Trendwatcher and founder of Yubby.com, Vincent Everts. Everts captivated the audience with his quirky video footage and interesting discussion of the power of online video, followed by a detailed look into the smartphone revolution and future of the tablet market. Vincent’s presentation is available in its entirety on Slideshare.

Rav Dhaliwal, eCommerce Performance Marketing Manager from high-street fashion retailer New Look said:Inspire 2011 was a very informative arena in which we gained insight into new technologies and innovations due to hit the performance marketing sector. The networking opportunities were highly useful and allowed me to see how we can take the New Look affiliate programme to the next level; thanks must go to Affiliate Window and buy.at, who are always one step ahead of the curve in this regard.

To view feedback from some of the attendees, visit the Inspire twitter hash tag. Photos from the day can be found on our facebook page.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Digital Window

e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

*Source: comScore “Whither the click in Europe?” –February 2010

zanox reloaded: Straight to Performance.

Written by Sam Surry on . Posted in Network News, PR & Press Releases

As part of zanox Group, Affiliate Window is proud to announce the launch of the new zanox website.

The redesign aligns the site with the new corporate philosophy; “Straight to Performance.” This ethos signals zanox’s clear commitment to absolute transparency, combined with maximum efficiency, both within the company and for their entire performance network.

The design itself reflects the needs of their customers and presents zanox solutions and services in a straightforward and competent way.

The new site is already live at www.zanox.com and you can read the official press release here.

Destination Specialist Hotels-London Launch First Ever Affiliate Programme

Written by Lisa Chaikin on . Posted in PR & Press Releases

Online destination specialist, Hotels-London, has launched their first affiliate scheme in their 11-year history. Their Sister website, LateRooms.com, has managed an award-winning affiliate programme with Affiliate Window’s sister network, buy.at, for the last six years. With a highly intuitive website and over 600 hand picked hotels to choose from, Hotels-London offers publishers a first-rate customer proposition. Combined with the bespoke technical tools and solutions available via the Affiliate Window platform, the brand is in a fantastic position to capitalise on the power of the affiliate channel.

James Pogson, Director of Hotels-London says:The technology, flexibility and reporting through Affiliate Window’s Darwin interface is robust and impressive, allowing us to monitor and nurture the campaign closely. This is essential during the initial stages to effectively measure success, allowing us to optimise our strategy on a continual basis. Having Affiliate Window on hand to support Hotels-London with tracking and advice to maximise our potential, has proven to be invaluable in getting us swiftly to market.

Following the launch, a strategic affiliate recruitment drive will commence to raise awareness of the Hotels-London brand to potential affiliate partners. Harnessing the existing experience and knowledge of the LateRooms account management team, the Hotels-London programme will be hosted on the AW platform but come under the remit of the buy.at account management department.

Roz Fenwick, Head of buy.at Account Management adds:The buy.at team has shared incredible success with the Laterooms.com brand over the past six years, and we are excited about extending this relationship with the launch of Hotels-London on Affiliate Window’s Darwin Platform. The affiliate directory will enable the team to focus on recruitment of affiliates from all sectors whilst ensuring a balanced portfolio of great quality sites from travel content to voucher code are promoting from the offset. Hotels-London’s specialist approach, Darwin’s categorization, and new affiliate index rankings will be invaluable in finding niche sites to really complement the brand.

After appointing an external brand research specialist in February, Hotels-London is currently developing new and exciting features which will firmly establish their position in the market. These are scheduled for release in Spring 2011 and will provide affiliates with additional linking methods to specific global hotel brands, as well as new features aiming to drive higher conversion rates and basket values.

Following on from the success of Hotels-London, additional affiliate campaigns to other specialist websites in the portfolio, including Hotels-Paris, will commence in addition to new websites launching in the next few years.

For press enquiries, please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333