Archive for January, 2011

BeCheeky Bares All on Programme Performance

Written by Lisa Chaikin on . Posted in Case Study

Overview & Brief
BeCheeky is a chic, UK-based lingerie and swimwear retailer with a trendy and easily navigable website.  Offering stylish and sexy products from more than 70 brands, both famous names you’ll have heard of and up and coming new designers; a combination you won’t find on the High Street. 

Stepping into 2011, five months since the consolidation of the BeCheeky affiliate programme from Linkshare to Affiliate Window, we take a closer look at how the exclusive relationship has resulted in a distinct increase in overall performance, and a new recruitment strategy geared towards attracting content fashion sites who add value to the programme.

As reported in the August 2010 press release, BeCheeky launched an affiliate programme with Linkshare in 2009 hoping to gain access to a variety of new affiliate partners in an effort to engage a larger share of online shoppers.  It soon became evident that this objective was not being met, leading to the dissolution of their contract with Linkshare, and the formation of an exclusive relationship with Affiliate Window.

Strategy & Execution
Since consolidating, the programme has gone from strength to strength, demonstrated by a 45% increase in volume through the performance channel. Affiliates have proven to be an essential component to the success of BeCheeky’s overall marketing strategy, accounting for 23% of their total sales in 2010.

Following a successful migration campaign, consisting of increased commissions and discount codes, BeCheeky brought with them an exciting array of seasonal gift finder widgets teamed with their newly rebranded logo.

They employed an aggressive Christmas strategy including exclusive and bespoke codes, tiered commission increases for top performers as well as a competition to win £150. This consisted of a prize entry for every inclusion in a newsletter or homepage placement, with an additional bonus incentive for the overall top performer in the month of December. Their vintage inspired control wear for the party season was a big hit, as was their glowing Christmas gift range, resulting in a massive 47% increase in confirmed affiliate sales revenue in December 2010 compared with the year before.

Justine Wyness, Managing Director at BeCheeky comments; “The support and service we have received from Affiliate Window has been instrumental in reviving our affiliate programme and re-building sales lost from changing networks.  The ROI achieved from the channel has substantially increased from previous networks we have worked with. The easy-to-use technology and clear reporting suite offered by Affiliate Window reduces the levels of administrative tasks and allows us to communicate more effectively and strengthen relationships with our affiliate partners.”

Results
When calculating the success of the programme migration, combined with their tactical campaigns, YOY performance figures clearly outline how beneficial these modifications have been. 

Looking at the data from 2009 – 2010, the total number of sales for the BeCheeky affiliate programme increased by a substantial 45%, The programme also saw a 29% uplift in the number of approved transactions with a 14% rise in sales revenue and a 16% increase in confirmed commissions paid to affiliates.

This was no doubt aided by the additional 254 publisher memberships secured since the migration; BeCheeky has seen a 30% increase in the number of affiliates on the programme including a variety of fashion and beauty content based affiliates such as Fashion Web and Woman’s Health Vibe.

The results achieved demonstrate the positive impact that the efficient day-to-day running of a programme can have; including the enhancement of affiliate relationships. With the support of these newly formed partnerships, and the continuous nurturing of existing relationships, BeCheeky look to enter 2011 with a strong start.

For press enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

New Rules for the Affiliates4u Forum

Written by Sarah on . Posted in Network News

In recent months there have been discussions on the affiliates4u forum concerning the quality of content posted and the best way for this to be moderated. Existem, the agency that runs the forum, has recently released an update to their rules and regulations in a proactive attempt to clean up posts and keep the content as relevant and suitable as possible.

The affiliates4u forum is such a powerful tool for both affiliates and merchants. As such, all updates that allow it to function more effectively have the full support of both Affiliate Window and buy.at. It is certainly no enviable task to balance the way that the forum is used, both as a serious medium for business announcements, conversation and debate, as well as a more informal networking and communication tool for fun and letting off steam.

The new rules are available on the forum here.

New Elements in Detail

Key changes to the rules include the addition of a clause regarding adult content and a restriction placed on the use of affiliate links. We have clarified these points in more detail with Existem in order to break down how they may affect you.

  1. [14. Please do not post any Adult content on the Affiliates4u forums. This includes Adult Affiliate Programme promotion, the selling of Adult domain names, and discussions regarding Adult websites.]

    The aim of this term is to ensure that all content on the forum is family friendly and non-offensive. It is not meant to restrict retailers of adult products from using the forum, but does limit the products and subjects that we can all feature and discuss. For example, as an adult lingerie store, your are definitely encouraged to promote deals and affiliate incentives via the a4u. However, including images or descriptions of specific adult products is not allowed. If the image or description of the product/promotion wouldn’t make it on TV before the watershed, it won’t be allowed on the forum – but a more “editorial” shot of those lace pants on their own is welcome. Talk about the brand but don’t talk about the booty!

  2. [6. No posts are allowed in the Affiliate Lounge that are of a commercial nature. The lounge should be for debate and discussion not promotion.
    6.1. We also do not allow affiliates links to be posted in any form without permission from existem.]

    It is important to stress that this clause does not restrict the use of affiliate links as examples in posts promoting new offers, products or features to affiliates. This only applies to functioning affiliate links that are included on the forum in order to profit from the traffic they generate. A4u will not tolerate people exploiting their traffic for monetary gain. If you are trying to communicate deeplinks to affiliates, always use the Code or PHP tags available as this will ensure that you keep to the rules and will make the link easier to copy as well.

As we head into February and thoughts turn to spring cleaning, a4u will also be shortly be refreshing their look and structure. They have invited forum members to comment on their proposed new structure and we recommend reviewing this now to ensure you can have your say. Watch this space for news of the upcoming changes.

Affiliate Window & buy.at present: Inspire 2011

Written by Sarah on . Posted in Events

Is online set to play a key role in 2011 for you?

Are you looking to demystify the myriad of opportunities now available to digital marketers?

If so, we have the solution.

Affiliate Window and buy.at are proud to present Inspire 2011, a performance marketing exposition to highlight some of the latest technologies within the eCommerce channel.

Inspire is the most effective way to meet and speak to the new pioneers of the digital industry. Our guest speakers are at the forefront of their respective sectors and have agreed to share data, trends and best-practices from within their sphere of expertise; retargeting from Econsultancy award-winners myThings, VE Interactive talk remarketing, TBG Digital explore social media, offline reward solutions are explained by Reward and Vouchacha present mobile geo-targeting.

“The ongoing challenge for retailers in 2011 and beyond is to engage with their potential customers in new ways that allow them to cut through the ever growing background noise faced by online consumers.  Showcasing innovative technology providers across five core areas allows us to maximise the time of senior partners to fully understand the propositions and benefits, planning how the performance channel can continue to deliver long term incremental value.  This event allows everyone to come together at what is seen as a pivotal time in the industry, sharing ideas for growth.” – Mark Walters, MD Digital Window

To secure your place and join other senior level marketers from across the world of e-commerce, or to find out more about the event, please visit our website: http://www.digitalwindow.com/inspire2011/book.php.

Delegate passes, including access to all five guest speaker presentations plus catering throughout the day, are just £150+VAT. Book before the end of January and you can take advantage of our early-bird offer; £99+VAT for a full delegate pass or £150+VAT for 2 full delegate passes.

If you have any questions don’t hesitate to contact our events team: events@digitalwindow.com.

Affiliate Window Wins Ann Summers Affiliate Business from Commission Junction

Written by Lisa Chaikin on . Posted in PR & Press Releases

UK based lingerie and adult toy retailer, Ann Summers, has closed their affiliate programme with Commission Junction and has moved to Affiliate Window. Managed via the digital marketing agency Locker Room Media, the newly launched programme offers a highly competitive, tiered commission structure, with up to 14% commission paid on sales generated.

With nearly 150 high street stores throughout the UK, Channel Islands and Spain, Ann Summers has become more than just a household name. Reporting an annual turnover of more than £150 million, they’re the best-known online and offline brand of adult products, novelties, lingerie and fantasy wear in the UK. The website http://www.annsummers.com is the number one online brand for its sector in Europe, and the fastest growing sales channel for the Ann Summers chain.

The appointment of Affiliate Window will provide Ann Summers with a greater breadth of website publishers committed to driving their online business forward, through use of their market-leading technology, Darwin Marketplace. The implementation of comprehensive product feeds will introduce a wealth of new opportunities with key partners, such as price comparison and content sites.

Duncan Connal, Associate Director for Locker Room Media, said: “We’re launching a programme with Affiliate Window in order to take advantage of the numerous tools and technology available via their platform including the new Darwin interface and affiliate directory which will prove invaluable for programme promotion and affiliate recruitment.”

Rachel Humphreys, Head of Agency Accounts for Affiliate Window added: “We’re delighted to be launching Ann Summer s on the network and look forward to driving performance on the programme throughout 2011 and beyond. By utilising our dedicated Partnerships team to strengthen relationships with affiliates, and by working closely with the team from Locker Room Media, we will deliver a complete account management solution that will harness the strengths of the performance channel for all parties.”

For press enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

BT Extends Relationship with Digital Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

After three years of continuous success on the buy.at affiliate network, BT has expanded their relationship with Digital Window by launching their affiliate programme on the Affiliate Window platform. Utilising the speciality tools and technology provided by Affiliate Window, while maintaining the existing broadband expertise of the buy.at account management team, BT will continue to build upon its previous successes.

The integration of the AWin Analytics software package will allow BT to precisely measure their publisher’s performance and ROI. With a total of seven domains under the BT umbrella including Plusnet, BT Broadband and Dabs.com, there is real potential for growth and future development via the affiliate channel.

Caroline Mulvihill, Head of Affiliates from BT commented: “The BT team is excited about extending our relationship with Digital Window and utilising the Affiliate Window platform. We are confident that the buy.at team and Affiliate Window platform is the right formula to continue the impressive growth figures we have enjoyed across our programmes. We look forward to this relationship continuing whilst taking advantage of the new tool set now available to us including affiliate profiling.”

Roz Fenwick, Head of buy.at Account Management added: “buy.at has worked with BT since 2007 and enjoys a great working relationship with the BT team. We are excited about the opportunities the Affiliate Window platform can offer the BT programmes whilst maintaining the buy.at Account Management experience that has made the programmes such a success. BT has always been keen on extending reach and building up the long tail of partners and the Darwin Affiliate Directory will offer a great means of sourcing niche sites to complement its retail and vision offerings. The fortnightly affiliate payments will also be of benefit to the more established affiliates allowing them to quickly reinvest earnings back into their promotions to push BT even further when offers are in place for a limited time.”

For PR enquiries please contact:
Lisa Chaikin
PR Manager, Digital Window

e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

JD Sports Forges Exclusive Partnership with Affiliate Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

After serious consideration, the UK’s leading sports fashion retailer, JD Sports, has decided to consolidate its affiliate marketing to run exclusively through one network. JD Sports has announced they will work exclusively with Affiliate Window going forward.

JD sports offer an extensive online range of men’s, women’s and junior trainers, footwear, clothing and accessories. Their current product range consists of popular brands including Nike, adidas Originals, Timberland, Lacoste, K-Swiss and Converse, in addition to the JD exclusive brands mckenzie and Carbrini. A regularly updated product feed ensures that their affiliate partners have access to the very latest, in-stock products.

Claire Theobald, Head of Account Development at Affiliate Window said: “We are thrilled that JD Sports has chosen to run an exclusive programme with Affiliate Window. They are a great sports retail brand and have a fantastic affiliate management team which we thoroughly enjoy working with to get the best results from the channel. We have plenty of new optimisation ideas up our sleeve including the recruitment of new content affiliates as well as strengthening existing relationships. We’re really looking forward to another great year ahead.”

Catherine Edden from JD Sports adds: “We’re excited to begin a new phase in our affiliate activity running exclusively with Affiliate Window. We’re looking forward to working closely with Awin to continue to grow the JD programme and really get the best out of it, both for ourselves and our affiliates.”
JD Sports boasts an interactive and user-friendly site, consistently updated with new marketing campaigns, competitions and video adverts, all attracting high levels of traffic and boosting their affiliate engagement.

For press enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333