Archive for 2011

Affiliate Marketing – Review of the Year

Written by Lisa Chaikin on . Posted in IAB

Strategy Director, Kevin Edwards reviews 2011 developments within the affiliate channel with his year-round up post.

If we were able to fast forward a year or two it would be fascinating to look back on 2011 and understand whether it was truly the transitional year that it feels like it has been.

I say transitional because, from an Affiliate Window and wider industry perspective, it feels like we’re poised to expand the performance channel beyond the confines we’ve been working within for the past few years.

Affiliate Window Wins UK’s Leading Luxury Holiday Company, Kuoni

Written by Lisa Chaikin on . Posted in PR & Press Releases

Specialist tour operator, Kuoni has exclusively appointed leading performance network Affiliate Window for the launch of its affiliate programme. Having previously worked with Commission Junction and Affiliate Future, Kuoni has consolidated its activity to focus on building relationships with publishers of all sizes and to incorporate performance marketing more heavily into its online multi-channel strategy.

As leaders in the UK long-haul tour operation market, Kuoni has over 100 years experience offering an extensive range of holidays to hundreds of exotic destinations on seven continents, and covering every holiday interest including relaxing beach getaways, tailor made escapes, weddings & honeymoons, safaris, and cruises.

AllSaints Head Home with Appointment of Spitalfield-based Performance Partner

Written by Lisa Chaikin on . Posted in PR & Press Releases

AllSaints, one of the fastest growing fashion retailers in the UK and Europe has exclusively appointed leading network, Affiliate Window for all performance marketing activity. Working in partnership with online marketing agency, Profero, the core focus for the AllSaints programme is to further expand the breadth of online publishers in the UK by identifying and engaging with key affiliates within the fashion vertical alongside relevant content and blogging sites.

Following their recent programme closure on Webgains, AllSaints’ objective is to take advantage of the new Affiliate Window interface and the networks’ market-leading technology, while retaining the quality level of service from their existing account management team with sister network, buy.at.

UPDATE: Datafeed Image Processing

Written by Sam Surry on . Posted in Network News, Technology

This afternoon we identified a delay on the server that processes the images associated with our merchant datafeeds, which has caused a backlog in our system.

We are processing all datafeeds, however new products which are imported will have delayed images. This means that any affiliates using AW datafeeds will not receive product images for any new items – those added to a merchant’s feed since this morning. All existing products should be unaffected by this issue.

In order to resolve the problem we are upgrading our image processing server this weekend. We hope to have all datafeeds completely up-to-date by Monday afternoon, in the meantime we will keep you updated of any changes to the situation.

IAB Affiliate Advertiser Survey Reveals Future Growth is Expected Over the Next 12 Months

Written by Lisa Chaikin on . Posted in IAB

The IAB’s affiliate marketing council have released research into advertiser’s opinions of the affiliate marketing sector. The survey answered by 140 brands delves into areas such as, how much the discipline is valued and used, the size and growth of the channel as well as how easy it is to integrate into the wider online marketing mix. The results of the survey also highlighted a need for further education amongst the more senior level marketers with 50% of respondent stating a knowledge gap in affiliate marketing at a CEO level with this knowledge gap increasing amongst those businesses over a certain size.