Archive for December, 2010

VAT Rate Increase

Written by Sarah on . Posted in Network News

As you are no doubt aware, on January 4th 2011 VAT will rise to 20%.

This will be reflected in your invoicing, and also means that certain areas of your affiliate programme may need updating.

If you offer a datafeed to your affiliates, please can you ensure that all datafeeds being passed to us contain the correct VAT inclusive pricing.

In addition, if you currently supply any additional promotional material to affiliates that includes price information, please ensure that it is updated.

If you are unsure whether any of your affiliate promotional material needs updating please don’t hesitate to contact your account representative. If you require further information about updating datafeed pricing please email

Anthony Clements
Director, Client Services

A Fond Farewell to 2010

Written by Lisa Chaikin on . Posted in PR & Press Releases

As 2010 draws to a close, we look back over a fantastic twelve months at Digital Window, highlighting some of the key successes throughout the year.

Kevin Edwards appointed IAB AMC Chair – In early February, Digital Window’s Strategy Director, Kevin Edwards stepped into the spotlight when the IAB AMC announced his appointment as their new Council Chairman. During his tenure the Council improved means of communication through the launch of the AMC’s blog and Twitter account; featuring agendas and minutes, the blog also acts as the central repository for all the codes of conduct, wider industry updates and guest posts. The need to self-regulate remained at the heart of the Council with initiatives launched for voucher codes, downloadable software and retargeting technology. Acquisition – On the 1st of March, Digital Window announced the acquisition of competitor network, creating the largest performance marketing network in the UK. This partnership continues to go from strength to strength, building upon the high levels of service and technology that clients have come to expect.

Press Pass Event – May 27th saw Digital Window’s first press event at London’s Haymarket Hotel. The affair began with presentations from market-leading experts followed by afternoon tea and informal networking with editors and journalists from key industry publications. With a focus on the future of digital, the day was one to remember as every attendee took home a brand new Apple iPad.

A4U Awards – The 4th Annual A4U Awards were held on June 9th where Affiliate Window won the highly coveted Publishers Choice of Network award for the fourth year in a row. Partnerships Account Director, Julie Wood, also took home the Publisher’s Choice of Account Manager and Digital Window saw their advertisers and publishers sweep the board, picking up a variety of accolades.

Formation of the zanox Group – In mid-July, Digital Window joined forces with zanox AG forming the European market leader for performance-based online marketing under the umbrella of the zanox group. This move also meant that Digital Window gained three new additions to the family from the zanox London office, who quickly settled in at DW Towers.

Round-Table Event – Digital Window hosted its first round-table event on July 13th with an aim to facilitate discussions between leading members of the affiliate community regarding the most pertinent industry topics. Key points raised included the current state of the affiliate channel, future remuneration models, collaboration between agencies and networks and the role of the IAB’s Affiliate Marketing Council. A full podcast and ezine from the discussion was made available.

Black tie event – September 16th hosted the 4th Annual Digital Window black tie event, Review, at the gorgeous Altitude 360. Over 300 merchants, affiliates, agencies and other industry representatives attended a memorable evening of strengthening existing relationships and forging new ones. Photos from the evening can be found here.

Boots ‘Treat Street’ Portal Launch – In the last week of September, Boots launched their loyalty and rewards portal ‘Treat Street’ allowing customers to collect Boots Advantage Card points from online purchases. The site features dozens of high-street brands including Best Buy, RAC, LOVEFiLM, DSGi, New Look and Sky.

Darwin Marketplace Release – In mid-October, Affiliate Window announced the latest release of their new administration area, Darwin, called The Marketplace; the affiliate industry’s first interactive directory, comprising detailed affiliate and merchant Profiles, real-time activity streams and comprehensive user dashboards. Focusing on social-style memberships and the capability to search for affiliates and merchants via the directory, The Marketplace provides the transparency necessary to establish strong relationships between advertisers and affiliate partners.

Best Buy UK Affiliate Launch – On November 8th, Affiliate Window launched the exclusive affiliate programme for Best Buy UK, the well-known consumer electronics retailer. The launch followed the introduction of their new transactional website and several store openings throughout the UK. Since inception, the affiliate programme has seen a huge level of engagement from affiliates and continues to demonstrate rapid growth.

MasterTag Release – In an effort to align ourselves with European partner zanox, Affiliate Window announced their new MasterTag solution in early December. MasterTag allows advertisers to integrate with multiple third party applications without the need to apply development resource. It’s a simple, one tag solution, providing increased flexibility and introducing a range of new opportunities for advertisers.

Barclaycard Freedom estore Launch – The first week of December saw the launch of the Barclaycard Freedom estore, an online shopping and rewards portal which is exclusive to Affiliate Window. Built and powered by Affiliate Window’s Award Winning ShopWindow technology, the new loyalty site aims to engage Barclaycard members to become more active online purchasers.

With 2011 just around the corner, we look forward to another year of exciting developments. A special thanks to the entire Digital Window family for their tireless efforts this year.

For more information please contact:
Lisa Chaikin
PR Manager

t: 020 7553 0333

SuperGames 2011

Written by Sam Surry on . Posted in Events

“Team work makes the dream work”

Affiliate Window and present their first annual team sports day!

We are pleased to announce the latest networking event to be launched by Affiliate Window and; SuperGames. Adopting the football tournament format and adding a twist, SuperGames will be the biggest sporting tournament in the affiliate industry to-date.

Thu 17th February ¦ 13:00-19:00 ¦ T47 ¦ St Thomas Street, SE1 3QX

After Party ¦ 19:00-23:00 ¦ Skinkers ¦ 38-42 Tooley Street, SE1 2ZS

Merchants, affiliates and agencies alike can compete in mixed teams in a variety of games suitable for all abilities; Dodgeball, 5-a-side football, high five netball, archery and ping pong. For the less sporting amongst you, there is also the option to be a spectator and cheer/heckle the participating teams!

SuperGames will finish with an awards ceremony, complete with trophies and medals for the winners and runners-up, followed by an after party at a local bar.

The full proposal, including entry costs and sponsorship opportunities, can be found here. If you require any additional information please don’t hesitate to contact our Events Coordinator, Louise Read.

Season’s greetings from AWin &!

Written by Sam Surry on . Posted in Network News

Season's greetings
from everyone at Affiliate Window and
It’s been a busy year, with many exciting developments both here at Digital Window and across the affiliate industry as a whole. So this holiday season we encourage you to sit back, relax and have a little festive foolery playing Santa’s Little Helper; assisting the big man in red by collecting the falling presents, saving Christmas for children all over the world.We look forward to more fun and games in 2011!

Mark Walters
Managing Director, Digital Window

Mamas & Papas Launch Exclusive Affiliate Programme with Affiliate Window

Written by Lisa Chaikin on . Posted in PR & Press Releases

Mamas & Papas, the leading UK baby brand, has partnered exclusively with Affiliate Window for the launch of their affiliate programme. Offering an extensive collection of nursery furniture & interiors , travel systems & pushchairs, clothing and every day essentials, the Mamas & Papas campaign will be a fantastic addition to the maternity and parenting sector within the affiliate channel.

To celebrate their launch, Mamas and Papas are introducing a highly competitive and strategic commission structure specifically targeted towards new customer engagement. The compensation scheme offers up to 8% commission through the 1st of February 2011, after which the commission will revert to up to 7% for the life of the programme.

With an easily navigable transactional website comprised of quality videos and comprehensive customer reviews, Mamas & Papas provides a fantastic online shopping experience.

Richard Plumridge, Head of Key Accounts at Affiliate Window comments: “Affiliates will be delighted to see Mamas and Papas entering the channel for the first time. The brand is synonymous with quality and there have been no shortage of affiliates, especially parenting blogs and niche websites, keen to profile their products. We are thrilled to welcome Mamas and Papas to our ever expanding portfolio of brands.”

Mamas & Papas E-commerce Manager, Alison Hartley adds: “We are committed to offering Quality and Value for everyone and working with Affiliate Window gives us the perfect opportunity to introduce new customers to our innovative iconic products. We are really excited to launch with such a great opening offer across are whole product range from clothing to cots and our award winning pushchairs!”

Earlier this year, Mamas & Papas was awarded Best Maternity & Baby Wear at the Comfort Prima High Street Fashion Awards and continue to acquire numerous accolades for their creative style.

For press enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

t: 020 7553 0333

Launch of New Barclaycard Freedom eStore Allows Customers to Cash In Online

Written by Lisa Chaikin on . Posted in PR & Press Releases, Technology

Barclaycard Freedom, one of the most comprehensive rewards schemes in the UK, has today announced the launch of its eStore, which rewards as you shop online. The site, which can be accessed through mybarclaycard, will give eligible Barclaycard holders the opportunity to earn Reward Money from online purchases.

Reward Money can be earned at approximately 80 online retail outlets across the UK, including brands such as Currys, Comet and HMV, as well as over 20,000 other participating retailers. Reward Money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate – making the run up to Christmas even merrier.

To launch the site, Barclaycard Freedom will be offering 5% Reward Money on the first 40,000 purchases in the eStore until 5th January, after which shoppers can continue to enjoy 1% Reward Money on every purchase made.

Commenting on the launch of the new eStore, Sarah Alspach of Barclaycard Freedom said: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made. Barclaycard Freedom eStore is a unique way of earning Reward Money while shopping online. The 5% promotion will enable our cardholders to strengthen their Reward Money balance and treat themselves in the New Year. Earn and spend coalition partners can be found at”

The Barclaycard Freedom eStore has been developed in partnership with Affiliate Window, the industry leading and award-winning performance marketing network.

David Hall, Partnerships Director at Affiliate Window said: “The Barclaycard proposition demonstrates how significant performance marketing has become to ecommerce. Customers use their Barclaycard to pay for online purchases, making the Barclaycard Freedom eStore a natural first step in their search for retailers and products. Consumers get better value purchases and retailers gain a new customer acquisition channel through the partnership with Affiliate Window.”

Barclaycard customers can access the estore here and those not registered already, can easily register at the same address.

To contact the Barclaycard Press Office please call 01604 251229

For Affiliate Window press enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

t. 0207 553 0333