Archive for November, 2010

Boden’s Affiliate Day

Written by Dean on . Posted in Events

Affiliate Window once again teamed up with Boden to host their annual Affiliate Day.  The event took place last Friday, 13 November 2010 at All Stars Lanes in Holborn.

We invited our affiliates to join us for a fun-filled day of bowling in complete privacy, which was warmly welcomed by some of the lesser skilled bowlers, you know who you are.  The room came with two bowling lanes, perfect for a little friendly affiliate competition, as well as a private bar, a photobooth from our friends at Say Fromage, and last but by no means least, karaoke, here’s looking at you Oli.

Our guests arrived at the venue at approximately 12pm, ready to rock ‘n’ bowl.  After a few practices where I just so happened to score the majority of my strikes, the real games began!  The most notable of games being the head-to-head affiliate competition, something they fell into quite naturally.  The winning affiliate was awarded the prize of a £50 Boden gift voucher.  My personal favourite game was the Network versus Affiliates showdown, where the Network prevailed by slamming the opposition into the gutter.

Amongst the aggressive bowling, much fun was being had in the photobooth, with all the funky costumes that were available.

Throughout the day the cocktails flowed, which progressively brought down the performance of the bowling but increased the confidence in many to have a go on the karaoke machine!  We have Allanah from MVC and Emma from Quidco to thank for their pitch-perfect rendition of Grease Lightning, a duo that would bring tears to even Simon Cowell’s eyes.

In light of all this jest and tom foolery, Esther from Boden gave an insightful presentation on what has worked wonderfully and where she feels they are heading in the near future (France anyone?).  Boden are set to launch a brand new maternity range whilst also expanding their adorable Mini range for the kids, so watch this space!

Towards the very end of the day, Boden gave away several more £50 gift vouchers to lucky affiliates, and ensured everyone went home with a bag containing gifts and goodies.  I was fortunate enough to land me some spotty socks – everyone’s a winner!

In short, I felt it was a very successful event and have some fantastic memories to take away from the day.  I wish to thank all the guests who were able to make it, and hope to see you again next year.

Boden sincerely appreciates all of your hard work and effort over the year, so here’s to you.

All the Best!

Dean

Dean Murr, Team Leader

Crocs Europe BV Teams with Existem AM & Affiliate Window to Maximise European Affiliate Activity

Written by Lisa Chaikin on . Posted in PR & Press Releases

Today Existem Affiliate Management announced it is now working with Crocs Europe BV, Inc. to co-ordinate the Company’s pan-European affiliate activity as it extends its reach in the affiliate space and online presence across the continent. Additionally, the iconic global footwear brand, which already runs affiliate programs across eight European territories, has integrated its UK activity into the Affiliate Window network to especially leverage the size and scope of its publisher relationships within the United Kingdom.

Jay Custard, Global Director of E-Comm of Crocs, says, “As a global company, the European market is an important territory for us. We are focused on ensuring the brand develops a consistent share across all regions. Existem AM and Affiliate Window both have the experience and relationships that will enable us to grow within the EU.”

Mark Russell, Managing Director of Existem AM, adds: “As a household name, Crocs has incredible brand loyalty. Utilising our extensive publisher relationships, our role is to now ensure that the company is capturing as many sales as possible over the continent, in turn assisting it in its goal to expand market share.”

Rachel Humphreys, Head of Agency at Affiliate Window, comments: “We’re very excited about the launch of Crocs on Affiliate Window. Crocs is an innovative brand with fun products and a great team of people behind it, who live and love what they do. Affiliate Window and Existem AM will enable Crocs to target content affiliates in all of their new product areas and to nurture the same passion in their affiliate base.”

For PR enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Julie York
FYA Ltd

e: julie@fyassoc.co.uk
t: 01208 851982
m: 07774 207870