Archive for October, 2010

Digital Window’s BIG Christmas Present!

Written by Sam Surry on . Posted in Network News

We know that Christmas is a busy and stressful time; keeping sites up-to-date and compiling numerous e-mail newsletters is not easy and can be a struggle for even the most experienced affiliate. So, we wanted to make our Digital Window Christmas competition as easy as possible to enter and it doesn’t get more simple than this:

Every time you generate a sale for an AWin or buy.at merchant we will allocate you one ticket for our BIG Christmas draw!

That’s it. No catches, no minimum order values, no maximum entries; just an opportunity for every single sale-generating affiliate to be in with a chance of taking home a BIG prize.

The winning affiliate will be randomly drawn on the first working day after Christmas and with there being no such thing as a ‘one size fits all’ gift, we have put together a range of fantastic options for the winner to choose from:

3D Home Cinema Package

3D Home CinemaOne of the biggest advancements in home viewing this century has been the development of 3D viewing in the home. No longer limited to the big screen, those watching from the comfort of their own sofa can now enjoy the fully immersive experience that 3D TV brings.

Our ultimate home cinema set-up includes state-of-the-art Sony Bravia technology; packed with cutting edge 3D image technology, including LED boost to bring you the brightest 3D pictures possible. What’s more, we’ll make sure you have everything you need to start viewing in 3D straight away; including enough 3D glasses for all the family, an annual subscription to Sky 3D and a Blu-ray player complete with 10 full HD films!

Prize includes:
* Sony Bravia 40” Full HD 3D TV
* Sony Active Shutter 3D Glasses ( 4 x Adult, 2 x Kids)
* Sony Home Cinema Speaker System
* Sony 3D Blu-ray Player
* A year’s subscription to Sky HD 3D, including ALL movie & sports channels
* PLUS 10 x 3D Blu-ray films including Avatar, StreetDance 3D and A Christmas Carol

Shopping in The Big Apple

NYCYou and a friend will fly British Airways to New York City where you’ll jump in a yellow taxi to your 4* hotel, for a weekend of shopping in style!

Enjoy perusing the stores in the city that never sleeps. Take advantage of lower taxes and the current exchange rate and get more for your £500 spending money each!

And no trip to NYC would be complete without a night on Broadway, so take your pick of any show and we’ll make sure you and your travel partner watch the show in style, from the best available seats in the house!

Prize includes:
* British Airways return flights to JFK
* Return Yellow Taxi transfer to/from the airport
* Three night stay at a 4* hotel for 2
* £500 spending money each
* Theatre tickets to a Broadway show of your choice
* Fully comprehensive travel insurance

The Ultimate Gadget Gift Set

Everything AppleIf there is one company who in recent years have consistently hit the mark with their line of innovative and user-friendly products, it’s the team at Apple. Love them or hate them, there is no denying the fact they have a real flair for designing gorgeous gadgets complete with market-leading software.

With our ultimate Apple gift set you don’t need to queue in-line around the corner or pay the earth to get your hands on these ‘must have’ products. Instead, let us supply you with everything you’ll ever need to store your media or stay in touch whether at home, in the office or on the move!

Prize includes:
* iPod Touch 64GB 4th Gen
* iPhone 4 32GB
* iPad 3G + WiFi 64GB
* iMac All-in-One Computer
* MacBook Air

Take the Money and Run!

CashIf you are already a very successful (or lucky) affiliate, then it could be you already own the iPhone, iPad and iPod. Perhaps you’ve been to New York recently and don’t fancy another flight stateside. Maybe 3D home viewing is just not your cup of tea, in which case, this is the prize for you.

Decide exactly what to spend your money on by choosing a cash prize of £3,000; we’ll even give you a nice envelope to take the notes home in. You can spend it on a New Year’s break, buy yourself a few indulgent treats, treat your better half to some sparkling jewellery, or finally get round to finishing that DIY project you started last year. The great thing is, the choice is yours.

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For help with your Christmas promotional activities visit AWinter Wonderland, Affiliate Window’s one-stop-shop for seasonal offers, deals, creative & more. If you have any questions regarding the BIG Christmas draw then drop us an e-mail, promotions@affiliatewindow.com.

Best of luck!

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Competition T&Cs
* Every sale generated between 00:01 Thursday 21st October and 00:00 Friday 24th December on both the AWin and buy.at networks will earn the referring affiliate one entry into the BIG Christmas draw
* Winners will need to be aged 18 or over
* There is no alternative prize
* The competition is not open to any employees of Digital Window
* The judges’ decision is final and no correspondence will be entered into

Prize T&Cs
* Prizes are subject to availability and are non transferable
* Prizes are valid for six months from the time of winning
* Prize winners must be 18 years or older
* Prize winner must provide 6-8 weeks notice to arrange prize
* Holiday prize not to be taken over bank or public holidays and it is the responsibility of the prize winner to arrange any necessary travel to and from a UK airport
* Spending money/travel allowance will be provided in the form of a cheque

The kid in the technology sweetshop

Written by Katie on . Posted in Events

On Friday I was invited by EXPANSYS to attend their Tech sweetshop, so named to highlight the fantastic new range of technology available on their site every day.

The event, hosted in the very cool Sketch bar, allowed guests to feast on retro sweeties while trying out brand new technology.  I had a go on the new HTC Desire HD which takes smartphones to a whole new level, and leaves my ageing Blackberry in the shade.

Nic Cordingley, Online Marketing Manager for EXPANSYS, explained “The event was a fantastic opportunity to showcase both the EXPANSYS brand and their products to our affiliates. It was also a great opportunity for us to meet some great affiliates and get some direct feedback.”

Guest of honour was Jason Bradbury, tech expert on the Gadget Show and all-round geek (his words, not mine).  Jason reminded guests of the early days of EXPANSYS; when they were the only place in the UK you could buy flash memory, and told us how he bought his first 3 smartphones on EXPANSYS, before introducing a series of short videos about new technology.

The highlight for me was Peter Jones and Jason Bradbury debating the merits of the iPad and the Samsung Galaxy tab, an innovative and funny way of bringing technology to the masses.  Check it out:

Ernest Doku, Technology Editor at Omio, one of their affiliate partners, commented: “I definitely came away impressed with the EXPANSYS Sweet Shop from an affiliate’s perspective. Rarely are affiliates able to get so much from events also catering towards journalists, it was refreshing to have the opportunity to speak with the right people, enjoy great hospitality and even get some real hands-on time with the latest devices.  The event capably displayed the brand’s new focus, and getting one of the biggest names in tech on board in Jason Bradbury is bound to broaden the appeal and reach of the EXPANSYS brand far beyond the tech-savvy sector.”

To find out more and join the affiliate programme, check out their Darwin Profile.  Alternatively, contact Katie Grey or Nic Cordingley for further information.

Katie Grey, Senior Account Executive

Bigmouthmedia Affiliate Survey Interview

Written by Jasmin on . Posted in Interview

Last week Bigmouthmedia released the results of their 2010 affiliate survey showcasing various opinions and trends within the affiliate marketing channel. We caught up with Fiona Robertson, Head of Affiliates & Performance at Bigmouthmedia to get her view on the responses and expectations for the future.

How did the results of the survey fit within your expectations? Were there any responses that shocked you or stood out as surprising?

The majority of the results that came through were pretty much as we expected and the questions were designed to try and give us clear cut answers, however there was one majority response that I was surprised at and that was the fact that a high percentage of our respondents don’t think there are too many affiliate networks in the UK. From an agency perspective we get contacted about once a month by a new network that has emerged into the market place – and they all offer nothing new! I’m really keen to explore this further in a future survey – perhaps its just that affiliates don’t think there are enough good affiliate networks.

How beneficial do you deem surveys of this nature to be to all parties involved? Do you think the results will have a direct impact on relationships between affiliates, merchants, and networks?

This survey was an initial step to try and delve deeper into opinions in the industry surrounding what we felt were key issues. Although some of the results are compelling I think it is just an initial snapshot of opinions, although some very interesting ones. There are absolutely some parties that should care about the results and focussing on change (i.e. agencies that don’t supply enough creatives!) but I think there is a lot more research required on a bigger scale involving all parties before everyone involved in the affiliate marketing relationship stand up and start to make changes.

With Affiliate Window emerging as the affiliate’s network of choice by nearly half, what future expectations do you as an agency have for us with regards to effectively managing your clients’ programmes?

Affiliate Window is a key partner of ours within the community and have been for some time. I personally have worked with the team for a number of years and have witnessed the company grow substantially over that time. AW offers some fantastic service and features, however I think during the transitional period following the mergers with buy.at and zanox it is key that they don’t forget their focus and what has made them one of the best in the UK. With regards to Bigmouthmedia specifically, we need to continue working with you on a strategic level, striving to meet our clients needs and developing their programs beyond a standard approach.

The survey reveals that a clear majority do not believe there are too many affiliate networks in the UK and the idea that the market has reached saturation is in fact not the case. What are your thoughts on this? Do you think that new networks currently joining the space have opportunities for growth and the ability to add value?

As above this was one of the key responses that surprised me. I don’t think the market is fully saturated, but there are far too many networks offering exactly the same thing – so I do believe that there is a need for something new. Every new networks that joins the industry thinks they are offering something different – but I have yet to see any real evidence of this. Thinking outside the box and understanding how the agency – client – affiliate relationship works is where the understanding should lie – it is only then they will realise and appreciate how to add value to that mix.

The results showed a divided opinion as to whether affiliates are more successful when they concentrate on just one niche area or when they cover several. What’s an agency perspective on this?

I think the reason the response was so mixed is because everyone is different. Every affiliate has a different business model and objective and as a result of that their approach is going to have to be developed in a different way. There are successful affiliates on both sides of the fence – I know some amazingly talented partners that only focus on very niche areas and have done fantastically well, but likewise there are lots of super affiliates out there who have made a business across a number of sectors. I think it just proves that every affiliate has a different skillset and it will depend on that what works best for them

Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Around the World in 80 Days with PhotoBox

Written by Sam Surry on . Posted in Events, Network News

Last Thursday I had the pleasure of attending the preview of PhotoBox’s ‘Around the World in 80 Days’ photo competition, showcasing fantastic art from around the world.

PhotoBox 10yr Celebrations EventRachel Morland, Affiliate Manager at PhotoBox, told me, “PhotoBox turning the grand old age of 10 could not have been celebrated in more style! Our Guinness world record breaking giant photo book ‘Bookzilla’ looked incredible and really showcased the quality of the winning images, the champagne was flowing and it was amazing to bring together everyone who has played a role in PhotoBox getting to where we are today; affiliates and partners, the press, PhotoBox staff and of course our loyal customers.”

The judges had selected six images representing six continents from over 30,000 submissions, taken by amateur and professional photographers from all over the world. The exhibition showcased the best of these entries. My personal favourite? This beautiful snap from Ethiopa, winner of the Africa category:

Photobox Competition Winner: Africa

Kristy Roberts, part of the design team at Digital Window, added “The photographs were inspiring and it was an unusual take on a photography event. Talking to the photographers themselves, it was interesting how many of them shared their experiences of when they took their photograph. It made me think that for them this was much more than just a competition – it was a great chance to share with the world what’s out there and inspire others to do the same.”

PhotoBox made their event inclusive to all – inviting not only the winners and their guests, but their most valued customers, partners (including affiliates), and everyone involved with the company since it was founded 10 years ago in an East London basement.

One attendee, Helen from Maximiles, gave her thoughts on the event. “I had a fantastic time and it was great to see the giant photo book! It was also good to gain more of an understanding regarding the PhotoBox proposition both in terms of the company history and future vision. These events are certainly fantastic from an affiliate perspective as they allow networking time and enable relationships to be solidified – something that can be difficult to do in the day-to-day office environment.”

If you’d like to see all of the entries and learn more about the winners, you can find out more here. For more information on the PhotoBox affiliate programme, and to sign up, click here, or contact Rachel Morland.

Katie Grey, Senior Account Executive

Warner Leisure Hotels Wins Hotel Chain of the Year

Written by Lisa Chaikin on . Posted in Interview

Following the success of Warner Leisure Hotels at this years TTG Travel Awards, we caught up with the hotel chain to find out the latest news and developments with respect to their online plans and affiliate activity.

Winning Hotel Chain of the year is a fantastic achievement, how does this award affect your brand and future plans for your online business?

Winning this award was so unexpected and very exciting for everyone at Warner Leisure Hotels as it shows all of our hard work has paid off. It also means that for our brand we need to continue to improve and provide our guests with stunning service from visiting the website through to cleaning their rooms. Online is an important part of how we want to continue engaging with both our existing and future guests; already this year we have updated the look of our site which has gone down very well with our site visitors and there are some exciting developments in place for 2011 to enhance their experience of Warner Leisure Hotels online.

A highly commended mention for best trade website must have a positive impact on online traffic. How do you envisage this affecting your affiliate programme? Are there any new campaigns in the pipeline?

Receiving such an award will help our affiliate program as it shows existing and potential affiliates that we offer the best experience for our guests, which helps convert traffic driven to our site. We are always looking at developing new campaigns to drive activity, whether these are online only sales or tactical activity such as Christmas and Early Booking Offers for 2011.

With the continual progression and growth of Performance Marketing, how does the affiliate channel fit within the overall marketing mix for Warner?

The affiliate channel is an important part of our online marketing mix as it provides us with an excellent extension to areas that our normal marketing activity might not reach. It is also important to us that we build a strong relationship with our affiliates, whether this is through our agency or direct to our affiliates.

As the travel sector is highly competitive within the affiliate channel, what steps are you taking to ensure you remain ahead of your competitors?

It is important that we listen to our guests and winning this award shows that we do that. Equally we feel that what we offer our target market is pretty unique in the UK. However this doesn’t mean we are complacent and we are continuing to improve the experience our guests enjoy at each and every one of our hotels.

Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

Affiliate Window Launch Next Phase of Darwin: The Marketplace

Written by Lisa Chaikin on . Posted in Network News, PR & Press Releases, Technology

As Affiliate Window’s new administration area Darwin continues to evolve, we are pleased to announce the latest release. The Darwin Marketplace is the affiliate industry’s first interactive directory, comprising detailed affiliate and merchant Profiles, real-time activity streams and comprehensive user dashboards. Profiles act as a platform for both parties to showcase themselves to one another in an effort to initiate new business partnerships.

This release focuses on social-style memberships and the capability to search for affiliates and merchants via the directory. The new features provide the transparency necessary to establish strong relationships between advertisers and affiliate partners. With key components conforming to the IAB Ethical Merchant Charter, involvement and cooperation is likely to benefit the whole of the performance marketing industry.

Peter Loveday, Chief Technical Officer for Affiliate Window states; “Darwin represents a significant transformation in affiliate marketing. In designing this platform around a social core and providing unparalleled levels of transparency and openness for all our partners, Darwin redefines relationship building within the industry and sends a clear message on how we see the market developing.”

Affiliate Dashboard (click to enlarge)

David Moritz, Affiliate Manager at Dixons Retail offers a merchant’s perspective on the launch; “Darwin is a great way for merchants like Dixons Retail to massively enhance the level of communication we have with our partners as well as strengthening the relationships we have in place. Likewise, we are able to gain a much more granular level of detail about our affiliates and identify new ways we can work with existing and new partners.”

For more information on Darwin please visit the Affiliate Window wiki or get in touch with a member of the Darwin Team.

For PR enquiries please contact:
Lisa Chaikin
PR Manager, Affiliate Window

e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333