Archive for June, 2010

Spot the Ball: Week 6

Written by Sam Surry on . Posted in Network News

We’ll admit there were a number of glum faces around DW HQ this morning following yesterday’s match. So England’s World Cup journey is over, but that doesn’t mean Digital Window are putting a stop to your chances of winning!

Today sees the release of our Spot The Ball Week 6 game card with another £50 prize up for grabs. For your chance to win simply submit your guess to before 6pm on Sunday.

Our week 5 winner has yet to claim their prize, so if last week you correctly guessed that the answer was B5, please check your e-mails and voicemail as you could have a message waiting for you!

The Prince’s Trust Young Ambassadors

Written by Sam Surry on . Posted in Events, PR & Press Releases

As part of our ongoing partnership with The Prince’s Trust I was asked to attend a Young Ambassadors training event in central London last week. Having little idea what to expect, I went along with an open mind, simply hoping to gain a better understanding of the work The Trust does.

The seventeen young people taking part in the training had spent the last two days in the capable hands of Alastair Brunker from Speakersbank who’s main objectives were to impart practical presentation skills and instil confidence in this group of first-time public speakers. The backgrounds of the youngsters were varied but they all had one thing in common; they had previously completed a Prince’s Trust programme and wanted to give something back to The Trust by being a representative of the brand and raising awareness of its work.

My role for the afternoon was to form one of the audience to whom these individuals would deliver their first public presentation. Each Young Ambassador had just 3 minutes to tell us something about their past and how The Prince’s Trust had played a part in changing their lives. Each story was different; we heard from a young woman who had spent her youth caring for her terminally ill mother and one young man who had been born into a life of crime and drugs. Those watching would have been forgiven for feeling sorry for the group in front of them.

However, that is not the feeling I left with, in fact quite the opposite was true. Every one of the individuals I heard from was a shining example of how all of us have the power to change our own lives. With the help of The Prince’s Trust they had each turned their situations around in an effort to better themselves, their families and society at large. Although the media might have us believe that all young people are lazy and ungrateful, the seventeen young men and women I met last week were testament to the fact this is not the case. Their stories were inspiring and they filled me with a renewed desire to champion The Prince’s Trust for the amazing work that they do.

If you would like to help us support the work of The Prince’s Trust then there are a number of ways you can get involved; a group of 19 members of Digital Window staff need sponsorship for their upcoming 10K run, we are always looking for items we can auction on our eBay for Charity page or you can simply donate directly through The Trust’s website.

Sam Surry
Head of Communications

Spot the Ball: Week 5

Written by Sam Surry on . Posted in Network News

So a 0-0 draw against Algeria wasn’t quite what we’d been expecting, but it’s not all doom and gloom this World Cup. Congratulations go to Tomas Shore of who correctly identified grid reference B5 and whose affiliate account has just been credited with £50. :D

The fun continues this week with another Spot The Ball game card and £50 prize up for grabs. Simply guess where the ball appears in our football image and drop your entry on an e-mail to The entry deadline is 6pm Sunday 27th June and we will announce the winner and release the next game on Monday 28th.

Good Luck!

Spot the Ball: Week 4

Written by Sam Surry on . Posted in Network News

So maybe the final score on Saturday wasn’t quite what many England fans had been hoping for, but for one lucky affiliate that result was overshadowed by another; winning the Rollover Spot the Ball game! Congratulations go to Jim Hobbs who correctly identified grid reference B1 and whose affiliate account has this morning been credited with £100. :D

The fun continues this week with another Spot the Ball game card and £50 prize up for grabs. Simply guess where the ball appears in our football image and drop your entry on an e-mail to The entry deadline is 6pm Sunday 20th June and we will announce the winner and release the next game on Monday 21st.

Good Luck!

The Community Choice 2010

Written by Sam Surry on . Posted in Achievements, Events, PerformanceIN, PR & Press Releases

You know an event was a success when attending members of staff are still feeling the effects two days later, and that is definitely the case for the Digital Window employees who were at the a4u Awards this week! The first of our thanks go to Matthew Wood and his team for organising another fantastic ceremony.

I think it is fair to say that nerves were running high on Wednesday night, winning the a4u community’s vote for the fourth year in a row was by no means a foregone conclusion. So we were both delighted and overwhelmed when the results came in and Affiliate Window’s name was called out; for those of you not there to share in our delight, you can experience the moment in this amateur video footage.

On behalf of the team at Affiliate Window I would like to thank everyone from affiliates4u that took the time to vote, your continued confidence in us is greatly appreciated and we endeavour to continue delivering the quality of service, technology and innovation that you have come to expect from one of the leading UK networks.

As if the one accolade was not enough, Julie Wood from the Digital Window Partnership’s Team also took home the coveted ‘Publisher’s Choice of Account Manager at a Network’ award. Our COO, Adam Ross, explained why this decision came as no surprise; “For 10 years Julie Wood has enhanced affiliate marketing with her personal approach, creativity, passion, enthusiasm and a tireless approach to delivering more for her merchants and affiliates.  She is a true asset to the community.”

The woman herself was left more than a little emotional after taking to the stage to collect her trophy, but was touched by the support from the industry; “What a great night!  I am thrilled to bits on receiving this award again! Thank you to all that voted for me :) Happy Days!”

Finally, we’d like to say a huge congratulations to all of the 2010 a4u Award winners, see you in 2011!

Samantha Surry
Head of Communications


Wickes Advocate a ‘DIY’ Affiliate Programme

Written by Lisa Chaikin on . Posted in Case Study

Wickes, the well-known and reputable UK based home improvement retailer owned by Travis Perkins, has a portfolio of over 190 stores throughout the country. With a focus on supplies and materials for homeowners and the building trade, Wickes stores and website offer an extensive selection of own-brand products for anyone undertaking DIY projects, general repairs and maintenance.

It wasn’t until June 2006 that Wickes introduced an online shopping platform to their business; their presence in the online marketplace is still relatively new. Currently, there are over 8,500 products in the Wickes range available to order in-store, online or by telephone.

In May 2007, Wickes integrated Affiliate Marketing into their overall digital strategy by launching an exclusive campaign with Affiliate Window through an agency. Since its inception, the affiliate channel has proven to be highly successful with YOY increases in the number of transactions and revenue generated.

In 2009, Wickes decided to bring their affiliate programme in-house and employed a dedicated Affiliate Manager to drive the campaign forward. Looking at figures between the months of January – May 2009 compared to the same period for 2010, there was a substantial increase in the number of online orders, with an additional 4026 transactions tracked. Additionally, there was a staggering 57% increase in revenue generated and even more remarkably, the commission amounts paid to affiliates increased by 69%. These figures prove that there is a significant benefit in obtaining an in-house affiliate resource to work exclusively towards increasing exposure and sales via the affiliate channel.

Ketan Mistry, Affiliate Manager at Wickes comments; “Over the past year we have seen the benefits of a strong affiliate programme which has not only increased revenue but also provided us with great branding and increased awareness. Affiliate Marketing now forms an integral part of our online marketing strategy. One key element of our success was the decision to move the management of the programme in-house. This has enabled us to build stronger, trusted relationships with all our affiliates, and in turn has increased our revenue by over 50% YOY. With the support of Affiliate Window’s management team I feel the program will continue to go from strength to strength.”

In an effort to remain leaders, at the forefront of the DIY sector, Wickes launched their “Big & Bulky” delivery service. It offers NEXT DAY delivery on their product range; from large, heavy and awkward items including sand, cement, decking and fencing, to smaller project accessories such as paint and tools. Although the service only became available in March 2010, the positive feedback received indicates that this offering will continue to drive their business forward, providing incremental growth.

Mel Smith, Senior Account Manager at Quidco states; “As a result of Big & Bulky launching at the end of March we saw immediate, obvious improvements in Wickes’ performance on Quidco; in April we saw an almost 250% uplift in our commission compared to February.”

Louise Bowden, Partnerships Manager at adds; “ has been working closely with Wickes and seen a noticeable increase in sales especially since the ‘Big and Bulky delivery service’ has been introduced. Wickes have been proactive with our promotions and been able to produce content at short notice which has enabled us to offer additional exposure and in turn, increased traffic levels and sales.”

Moving forward, Wickes remains committed to strengthening their position as “the” home improvement specialist store for tradesmen and DIYers of every level; optimising the multiple facets and benefits of a clear and strategic Affiliate Marketing plan.

For more information please contact:
Lisa Chaikin
PR Manager, Affiliate Window

t: 020 7553 0333