Yes OK, it’s nice that a UK business has been successful enough to buy a big expensive .com domain, but the press release (below) from Top10.com Media Ltd (formally Formula Digital) is actually far more exciting than just the announcement of a new URL.
When the affiliate industry was in its infancy innovation was, by definition, an everyday thing. However 10 years later we have many established and significant companies operating in the sector and innovation can (and perhaps has) become a less radical process.
With this deal comes Bill Gross, the man behind ; Picasa, Overture, credited as the creator of the PPC model and an investor in Commission Junction. Top10.com media has reengaged Gross with the affiliate world and I for one think that together they will embark on some radical and different things that could bring about change within the industry. After all we can genuinely ask the question. “Where would Google be without Bill Gross?” So we can now ask “Where will Affiliate Marketing go with him?”
Press release extract…
Top10.com domain bought by UK firm from Idealab in $1 million deal
A UK price comparison company announced today that it has bought the domain name Top10.com from Idealab, the U.S-based company founded by Bill Gross and behind many successful technology companies including Picasa and GoTo.com. The cash and equity deal values the domain name at over $1m, making it one of the most expensive domain purchases ever by a UK company, and the company will be rebranded as Top10.com Media Ltd.