Archive for February, 2010

Topman Design at London Fashion Week

Written by Dean on . Posted in Events

Topman Design

I had the pleasure of attending London Fashion Week with the guys over at Topman yesterday.

You may remember a similar post back in September, where Topman Design featured in the MAN show for Spring/Summer 2009.

Well, this year saw Topman Design host their very own show for Autumn/Winter 2010. A positive step in the right direction for Topman, putting them on par with designers such as Carolyn Massey and James Long.

It was a full house with three queues of people eager to take their seat, amongst them were some familiar faces I was able to recognise; Kele of Bloc Party, Mr. Hudson, and of course Arcadia’s own Philip Green who spent most of his time on the phone and in front of a dozen cameras.

The range was very inspiring, with lots of dark colours and textures being coupled together. An easily wearable collection, with an edgy, industrial feel. The models looked very relaxed, with slouchy being the main focus.

Topman Design

I would definitely recommend that you watch the show for yourself, and welcome any comments you might have.

Once again a huge thank you to the Topman team for an enjoyable day.

Until next time,


IAB’s Affiliate Marketing Council Meeting – Feb 25th 2010

Written by Kevin Edwards on . Posted in Network News

Don’t forget tomorrow is the Affiliate Marketing Council’s monthly meeting at the IAB’s offices in London.

Up for discussion this month are the rebate catcher guidelines, key projects for 2010 and potential changes aimed at making the meetings more effective.

If you’d like to come along then drop by (14 Macklin Street, London, WC2B 5NF) at 3pm to find out more – you may even get a post-meeting drink thrown into the bargain.

Alternatively drop Kevin Edwards an email or follow the Council on Twitter @IAB_AMC

Affiliate Get-Together

Written by Kirsty Grimes on . Posted in Events

Last night Ogilvy HQ in Canary Warf was the home to a fantastic melting pot of the great and the good of Affiliate Marketing. Affiliates, merchants, agencies and networks enjoyed complementary food and drinks at this invaluable networking event.

This was the fourth event the networks have hosted and was open to anyone and everyone involved within the industry.

The event proved to be a success with many new connections made and existing relationships strengthened, but don’t take my word for it here is some feedback from the night.

“If that was my office, I don’t know how I’d get any work done. Fantastic venue! Had a great night catching up with old friends and of course making new ones; it’s always best to talk commission rates over a beer… even better if it’s a free one!”
Dom Hodgson, Hodgetastic

“It is always great to meet people within our industry and last night’s event was a superb, laid back way of doing so. I caught up with lots of old friends as well as meeting some new people, discussing new ideas and hopefully instigating come new partnerships. The fact that interaction is encouraged, but not forced, and that no-one is giving you the hard sell made it a really enjoyable event.”
Matt Bailey, Head of Affiliates,

“Ogilvy have done themselves proud with a fantastic event really slickly arranged. These events are always a great opportunity for networks, agencies, affiliates and advertisers to get together and network in a really informal atmosphere”.
Kevin Edwards, Strategy Director, Affiliate Window

Many Affiliate Window staff attended the event and we were able to get some great shots from the evening

There are more photos on our facebook page and on Flickr

Free IAB Marketing Workshop

Written by Kirsty Grimes on . Posted in Events, IAB

Yes the title is correct, the Internet Advertising Bureau are hosting a FREE Marketing Workshop. This specially organised session comprises of a host of practical tasks – utilising the IAB’s Affilaite Marketing Council’s expertise.

The aim of the session is to offer merchants running affiliate programmes a greater insight into the industry as well as discussing current trends and best practises. There will be presentations covering the main areas of affiliate marketing including agencies, affiliates, networks and merchants. Confirmed speakers for the day so far include Tina Judic from Artemis8 and Lina Patel from

The event will be held at the IAB offices on Tuesday the 9th March 4 – 5.30pm. If you are interested in attending please email or call 0207 050 6969. Alternatively click here to book online.

For more information about the IAB please click here.

Google Earth Transaction Mapping for Affiliates

Written by Lisa Chaikin on . Posted in Network News, Technology

The Google Earth transaction mapping gadget, as seen on the Affiliate Window stand at the a4u expo, is now available to all affiliates who have completed their Darwin Profiles.

Located within the navigation toolbar in the Darwin affiliate admin area, this fun to watch tool provides a live streaming feed of each and every transaction your affiliate account generates according to location.

If you have yet to complete your Darwin profile, there’s no time like the present, click here to get started. Once completed, the Google Earth gizmo will immediately be added to your Darwin account.

For more information on creating your Profile, check out the step-by-step guide on the Affiliate Window Wiki. For tips on making the most of this promotional tool, read our latest Focus Newsletter.

If you have any questions or need any additional information, please contact the Darwin Team.

John Lewis Exclusive on Affiliate Window

Written by Lisa Chaikin on . Posted in Network News, PR & Press Releases

We are pleased to announce that John Lewis will be consolidating their affiliate programmes to Affiliate Window.

Affiliates not currently promoting John Lewis through us are encouraged to switch their links as soon as possible. The John Lewis team are working around the clock to ensure a smooth migration process. (Please be advised that if you apply to join the programme through Affiliate Window and your promotional methods are not instantly clear from your account description, they may request further information on your promotional methods with a view to getting you accepted as soon as possible)

In addition, we have some news for the existing AWin affiliate base. Before Christmas we introduced a company called PrismaStar who created product selector tools for a number of our key merchants. Now, we are pleased to reveal the John Lewis product selector widgets now available in the following categories:

• TVs
• Camcorder
• Mobile Phones
• Cameras
• LCDs
• Notebooks
• Blue Ray Players
• Wii
• XBOX 360
• MP3 Players

Example: John Lewis Camcorders Widget

For information on how to access the John Lewis widgets from your affiliate account please click here.

John Lewis is more engaged than ever with the affiliate channel and their exclusive partnership with Affiliate Window ensures they are ready to face the challenges and opportunities that 2010 bestows.  The John Lewis team would also like to acknowledge the significant input from the affiliates working with them over the years.  Rest assured that they will continue to offer the best service possible whilst giving you all a valuable conduit to one of the UK’s most successful brands.

If you have any questions relating to the programme changes or the product selector tool please contact Rachel Humphreys.