As 2010 draws to a close, we look back over a fantastic twelve months at Digital Window, highlighting some of the key successes throughout the year.
Kevin Edwards appointed IAB AMC Chair – In early February, Digital Window’s Strategy Director, Kevin Edwards stepped into the spotlight when the IAB AMC announced his appointment as their new Council Chairman. During his tenure the Council improved means of communication through the launch of the AMC’s blog and Twitter account; featuring agendas and minutes, the blog also acts as the central repository for all the codes of conduct, wider industry updates and guest posts. The need to self-regulate remained at the heart of the Council with initiatives launched for voucher codes, downloadable software and retargeting technology.
buy.at Acquisition – On the 1st of March, Digital Window announced the acquisition of competitor network buy.at, creating the largest performance marketing network in the UK. This partnership continues to go from strength to strength, building upon the high levels of service and technology that clients have come to expect.
Press Pass Event – May 27th saw Digital Window’s first press event at London’s Haymarket Hotel. The affair began with presentations from market-leading experts followed by afternoon tea and informal networking with editors and journalists from key industry publications. With a focus on the future of digital, the day was one to remember as every attendee took home a brand new Apple iPad.
A4U Awards – The 4th Annual A4U Awards were held on June 9th where Affiliate Window won the highly coveted Publishers Choice of Network award for the fourth year in a row. Partnerships Account Director, Julie Wood, also took home the Publisher’s Choice of Account Manager and Digital Window saw their advertisers and publishers sweep the board, picking up a variety of accolades.
Formation of the zanox Group – In mid-July, Digital Window joined forces with zanox AG forming the European market leader for performance-based online marketing under the umbrella of the zanox group. This move also meant that Digital Window gained three new additions to the family from the zanox London office, who quickly settled in at DW Towers.
Round-Table Event – Digital Window hosted its first round-table event on July 13th with an aim to facilitate discussions between leading members of the affiliate community regarding the most pertinent industry topics. Key points raised included the current state of the affiliate channel, future remuneration models, collaboration between agencies and networks and the role of the IAB’s Affiliate Marketing Council. A full podcast and ezine from the discussion was made available.
Black tie event – September 16th hosted the 4th Annual Digital Window black tie event, Review, at the gorgeous Altitude 360. Over 300 merchants, affiliates, agencies and other industry representatives attended a memorable evening of strengthening existing relationships and forging new ones. Photos from the evening can be found here.
Boots ‘Treat Street’ Portal Launch – In the last week of September, Boots launched their loyalty and rewards portal ‘Treat Street’ allowing customers to collect Boots Advantage Card points from online purchases. The site features dozens of high-street brands including Best Buy, RAC, LOVEFiLM, DSGi, New Look and Sky.
Darwin Marketplace Release – In mid-October, Affiliate Window announced the latest release of their new administration area, Darwin, called The Marketplace; the affiliate industry’s first interactive directory, comprising detailed affiliate and merchant Profiles, real-time activity streams and comprehensive user dashboards. Focusing on social-style memberships and the capability to search for affiliates and merchants via the directory, The Marketplace provides the transparency necessary to establish strong relationships between advertisers and affiliate partners.
Best Buy UK Affiliate Launch – On November 8th, Affiliate Window launched the exclusive affiliate programme for Best Buy UK, the well-known consumer electronics retailer. The launch followed the introduction of their new transactional website and several store openings throughout the UK. Since inception, the affiliate programme has seen a huge level of engagement from affiliates and continues to demonstrate rapid growth.
MasterTag Release – In an effort to align ourselves with European partner zanox, Affiliate Window announced their new MasterTag solution in early December. MasterTag allows advertisers to integrate with multiple third party applications without the need to apply development resource. It’s a simple, one tag solution, providing increased flexibility and introducing a range of new opportunities for advertisers.
Barclaycard Freedom estore Launch – The first week of December saw the launch of the Barclaycard Freedom estore, an online shopping and rewards portal which is exclusive to Affiliate Window. Built and powered by Affiliate Window’s Award Winning ShopWindow technology, the new loyalty site aims to engage Barclaycard members to become more active online purchasers.
With 2011 just around the corner, we look forward to another year of exciting developments. A special thanks to the entire Digital Window family for their tireless efforts this year.
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