Archive for September, 2008

AWin Summer Sensation

Written by Kirsty Grimes on . Posted in Events

Last Friday saw pretty much the entire of AWin HQ empty out as we made our merry way to Sunny Spain!

The Harbour

For three glorious days we ate, drank and enjoyed each other’s company, in the stunning city of Barcelona. The hotel was situated a stone’s throw from the city centre and the famous La Rambla boulevard, which proved to be very helpful when going out on the hunt for entertainment.

Pretty Gaudi

The pool was really cold!

After a day spent both sightseeing and lounging around the Hotel’s beautiful infinity pool, Affiliate Window staff glammed up and gathered for the company presentation, dinner, drinks aplenty and dancing a-go-go!

As the old saying goes ‘time flies when you’re e having fun’ and soon enough it was time for us to make our way back to the airport and home to AWin HQ.

Affiliate Window listed in the Tech Track 100

Written by Sarah on . Posted in Network News

 

not one, not two but three logos

The annual Tech Track 100 league table was recently published in The Sunday Times and for the third year running Digital Window has been ranked.  Up seventeen places from 35th last year to 18th in 2008. 

Business demands and commercial pressures make it rare for tech companies to show consistent growth to make the grade three years in a row.  However Affiliate Window likes to be different, so it should come as no surprise that we are already working hard to be listed for a fourth time :-)

We appreciate that this accolade is the result of work in conjunction with all our merchant and affiliate partners to deliver highly effective affiliate marketing programmes.  Congratulations also to Traffic Broker (10), Summit Media (57) and i-level(67) for their outstanding results.

Tech Track 100 is compiled by Fast Track and published in The Sunday Times each September, to view a PDF of the supplement click here.  

 

Tools of the Trade: Co-Branded Landing Pages

Written by Kirsty Grimes on . Posted in Network News

Over the last 18 months we’ve brought on board some premium affiliates who have large numbers of signed up members, regular visitors and loyal users. One way in which you can make the most of these partners is to provide co-branded or exclusive landing pages.

Often what these affiliate partners are looking for is an exclusive offer that they can present to their members or visitors. The offer can be anything from a discounted product available at a lower price than currently on the site, money off or access to a discount code. By using a co-branded landing page this ensures the offer remains exclusive as other affiliates won’t link to it and normal site visitors will not be see the page.

Some excellent examples of this are the Buyagift co-branded page with The Sun and Getting Personal’s with My Voucher Codes:

buyagiftandthesun

The exclusive discount allows visitors to The Sun Shop site 10% off even the standard on-site price.

myvouchercodesandgettingpersonal

The inclusion of a code allows visitors to redeem the offer, and the bespoke URL ensures it is kept exclusive. It also needn’t be kept to just one affiliate, Getting Personal are always happy to offer similar exclusive deals to others.

The benefits of such a scheme are that you may be able to negotiate better coverage and exposure from the affiliate, favourable positioning on site and enjoy a closer working relationship with them. You should also find that it has a positive effect on conversion as shoppers can see it’s the best deal available, they’re getting money off or being given a one-off offer.

The way you can implement a co-branded landing page is either as a separate page, where the URL is given exclusively to the affiliate in question, or by using local cookies so that prices or details are changed out of session as well as for that visit.

IAB Ask the Expert – Affiliate Marketing: Loyalty & Cashback

Written by Kirsty Grimes on . Posted in Events, IAB

• When: 24 September 2008 17.00 – 21.00
• Where: IAB Offices, 14 Macklin Street, London, WC2B 5NF
• Email: elle@iabuk.net
• Phone: 020 7050 6948

As one of the fastest growing areas within affiliate marketing, loyalty and cashback sites have come to play an increasingly important part within affiliate programmes. Cashback and loyalty sites are responsible for delivering a large volume of sales and often attract strong and vocal communities.

As these sites gain in popularity the IAB Affiliate Marketing Council has bought together a panel of industry experts to give their view on the state of the market and future developments before opening up to the floor for a question and answer session.

Please send any initial thoughts you have before the session as well as coming armed with lots of questions for our panel of experts. You can email Dan Redfearn dan@iabuk.net

Chaired by:
Ian Jindal

Panelists:
Richard Yendall – The Loyalty Association
Helen Southgate – DGM
Peter Wakim – Quidco
Matt Bailey – iLevel

Agenda:
5pm Registration and drinks
5.30pm Chairman’s introduction
5.40pm Views on the state of the market
6.20pm Ask the expert
7pm Drinks and canapés

For more information and to book your place please click here

Nakama

Written by Kirsty Grimes on . Posted in Events

Last night Affiliate Window played host to a Japanese extravaganza! The Brewery, in central London was packed out with Merchants, Affiliates and Affiliate Window staff; arrivals were greeted by stunning Harajuku girls, Giant Geishas on stilts and a real life Manga doll! A caricaturist, origami master and a sushi chef were on hand to entertain the guests before the meal, all accompanied by soothing traditional Japanese music.

Before we got to tuck into our delicious Japanese infused three course dinners, we were treated to a very lively set from a troupe of Taiko drummers, followed by a speech from our very own Communications Director David Hall, whose quips about the Hadron Colider and the affiliate marketing industry were well received.

Just as we were about to make the move from the dining tables the room was taken over by a giant robot! Titan rocked up on the back of a motorised scooter and proceeded to charge about from table to table communicating with guests through memorable film quotes – presumably picked up from watching television whilst trying to learn about the human race! Intimidating as he was in height and appearance titan revealed his sensitive side by serenading us with a couple of classic tunes!

The night was well lubricated with a copious amount of beer and wine along with a huge ice dragon vodka luge, which was very refreshing! Come 1am the hardcore moved on to the Worship bar for more fun and games.

Needless to say there are a few sore heads this morning in Affiliate Window HQ, but a good night was had by all! Below are a few choice shots from the evening, if you were an attendee and have any photos, or caricatures do send them in and I can pop them up too!

Thank you to Scotts of Stow, Red Letter Days and Play.com for supplying guests with gifts and prizes. And finally a huge thank you for all who attended and helped make the evening a success – I look forward to seeing you at next year’s event, which I’m sure will be even more spectacular!


Gifts courtesy of Red Letter Days and Scotts of Stow


Taiko drummers


Me getting a caricature


My caricature!


Its not everyday you get chatted up by a giant robot


Vodka Luge and Harajuku girls


Just a normal day at the office for Affiliate Window’s Edwyn and Greg


Affiliate Window staff getting to know Toshi the bubble wrap girl

Froggy Bank Profile

Written by Kirsty Grimes on . Posted in Interview

I am…
Froggy Bank

You can find me…
www.FroggyBank.co.uk

What best describes your website?
FroggyBank is a website where our members can get paid for their usual shopping online. Offering 100% cashback, a maximum cashback guarantee and 24 hour customer service promise, it is hard to beat froggybank on value. We even have a cashback site comparison page comparing froggybank with others. As froggybank is part of a large network of websites run by eDeals UK Ltd, our members can expect top level of service, cashback and reliability from an established company with 4 years experience in running loyalty websites. We are the only 100% cashback website with flexible fundraising facilities and optional donation facilities to our members.

The best feature on your website is?
Facility for fundraisers, webmasters and charities to build their own pages on froggybank. Our members can also earn £2.50 for each member they refer.

Which of the following best describes your affiliate activities?
Froggybank is a Loyalty site, but our network has more than 180 websites, so we do just about everything. Eventhough our company also operates 58 whitelabel cashback sites for blue-chip companies and top affiliates, what many people do not know is that we have a lot of content and comparison websites aswell. We do SEO and some PPC.

What is the best piece of affiliate marketing advice you’ve been given?
Start networking in the industry. Unfortunately, the advice has not been acted upon yet. Most events happen down south and we are based in Yorkshire.

What advice would you give to a brand new affiliate programme manager?
The best affiliate managers are the ones who are responsive and put in extra efforts to help affiliates.

What are your thoughts of creating a code of conduct for merchants, affiliates and networks to follow?
Excellent idea. The code of conduct should also include special codes of conduct for loyalty websites. We have been working in the loyalty association on these already. If networks or merchants want to discuss, we would be happy to help.

Which methods have merchants used effectively to motivate you?
Exclusive voucher codes, Landing pages and of course, top tier commissions for our members. We are transparent with our members and merchants, so whatever commission merchants offer froggybank, it is passed on to our members.

How do you use the AWin index to help profile suitable Merchants?
We use it as an initial guide. After we try out the merchants, we profile the merchants based on how they convert, how closely they work with us and whether they offer us anything special like voucher codes or landing pages etc.

Which retailer site has the best content?
Prezzybox

Which retailer site has the best functionality?
Currys and Pixmania

Which retailer site has the best style?
Buyagift

What is your favourite blog and why?
Tough question to answer. From the day Keiron wrote the white cars post, here.org.uk has been one of my favourites. Cars + industry stuff is an addictive combination. Other favourites include Nadeem’s blog, Fraser’s blog for its podcasts, Jason Dales’ and Kirsty’s blog. Recently, started reading Doug’s blog for his straight talk.