Archive for August, 2008

Website Conversion Part 2

Written by Kirsty Grimes on . Posted in Publisher Tips, Technology

To read the first part of this instalment click here.

Relevant product information is an important aspect of a transactional website; ensure you regularly check the products featured on site and remove products from your site that you no longer sell, there can be nothing more frustrating to a customer who finds what they are looking for but then realising that the product is no longer being sold or is out of stock, the result will be that the customer will just go and look elsewhere. A top tip is to display your best sellers above the fold on your homepage; remember “Above the fold is sold”.

Once the customer has selected what products they wish to purchase to their basket it is important to ‘close’ the sale with an efficient checkout process. Having a clear, quick and easy checkout process is fundamental to the successful conversion of any online business. Being transparent with the customer is important, more and more e-retailers are now showing customers what stage they are at in the checkout process (Below image).

54% of shoppers expect websites to have an easy checkout process and 46% expect the process to be rapid (Jupiter Research). The best way to quicken the checkout process is to ask customers to register, not only will this suggest that they intend to purchase with you again but you will also generate a database of customers you can target in the future. If they have opted in to receive information from you an opportunity exists to keep them informed about any current top sellers or new ranges/products coming in in the future. A customer who registers will also benefit from a more time efficient checkout process next time they purchase as delivery and card details can be saved.

Something which Amazon takes advantage of very well is cross selling; during the search process, at checkout and through their e-mail communications. Conversion rate can be increased by listing other products that customers bought when also buying the same product that the customers is buying, this can also increase basket value. This benefits both the merchant and the affiliate, who will enjoy a higher commission from a larger value purchase.

It is also worth considering trying to minimise leakage on your site. Leakage can occur due to a prominent telephone number or third party links, these should be removed to increase conversion rate and is something which affiliates feel very strongly about.

Affiliates – Come and Experience the Wonder of Nakama!

Written by Kirsty Grimes on . Posted in Events

Calling all affiliates!

Last year you may recall we hosted Vaudeville, a black tie event dedicated to getting merchants, affiliates and Affiliate Window together. It was a fantastic networking opportunity, not to mention a great night out – delicious food and drink plus vaudeville inspired entertainment, including a contortionist, slack tight rope walker and band.

That was last year…

This year Affiliate Window invites you to come and experience the wonder of Nakama! Be prepared to be immersed in all the aspects of Japanese culture, from the traditional to the very modern – think ‘Kill Bill’ meets ‘Memoirs of a Geisha’. From the sublime to the dare we say ‘Risque’, this evening will give you more than a flavour of Japan.

Held on September 11th at the Brewery in central London, we have 50 spaces available especially for affiliates. This is a fantastic opportunity to meet and build relationships with our top performing merchants and get to know Affiliate Window staff a bit better; all the while being immersed in an evening of Japanese delights.

If you would like to attend Nakama all you need to do is email us at, stating your interest. Confirmation of attendance will be announced on Monday 18th August.

Evenings Itinerary on September 11th

6.30pm -7.00pm
Guests Arrive for drinks reception and entertainment
Dinner is served
9.00pm onwards
Post Dinner Entertainment
Event Finishes
1.00am to 3.00am
Nakama nightcap held at The Worship, EC2 1BR

We hope to see you at Nakama, until then Sayonara!

Voucher Code system launched

Written by Sarah on . Posted in Network News

Finding merchant voucher codes has been made simple with the launch of our new voucher codes system. The system shows you the codes available from all the merchant programmes to which you are joined, sifting out old codes as they expire.

Merchants add new codes through an easy-to–use interface for you to sort and select via the Voucher Code pick-up interface. The complete database of codes can be sorted by:

  • * start date
  • * expiry date
  • * merchant name/ID
  • * or downloaded in into an Excel spreadsheet

We are sure you will find this new service useful and effective and we welcome your feedback one-to-one, via the A4U forum or here the blog.

David Hall
Communications Director

Affiliate Window BACS commission payment

Written by Sarah on . Posted in Network News

If you receive your commission payment from Affiliate Window by BACS, please be advised that the monies will be transferred into your account 24 hours later than normal. This is due to a processing error at our bank that occurred over the weekend. Everything has been done to minimise the impact of the error however the bank has advised us to inform affiliates of a potential 24 hour delay.

Thank you for your understanding,