The trade association for the internet marketing industry, the IAB (Internet Advertising Bureau) have recently published a handy Affiliate Marketing Guide.
The guide works as a great introduction and overview of the industry; packed with information, advice and case studies. The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing programme.
The content is provided by members of the Affiliate Marketing Council (AMC), all of whom work in the affiliate industry and have a wealth of knowledge to share on the subject.
Affiliate Window supplied the Evans Cycles and IWOOT case studies found on pages 39 and 42, plus our very own Julia Stent produced ‘A day in the life of a programme’ (page 16 -19).
There are more guides of a similar nature planned for 2008, so if you would like to take part, please contact us. Also of you would like to find out more about the IAB and the work they do please visit their website at http://www.iabuk.net/
To view the IAB Affiliate Marketing Guide in PDF form click here.