One of the first major initiatives the IAB’s Affiliate Marketing Council undertook in 2008 was the formulation of a code of conduct for the voucher code market. At the time there was a general feeling that the rapid growth of the voucher space required a standardised approach from all networks to ensure advertisers continued to invest in their use. This resulted in the first version of the Voucher Code, Code of Conduct.
The code addressed some specific issues, namely the use of ‘click to reveal’ in a code’s promotion on site and the clear separation of codes from other promotional activity (such as sales and other deals and offers).
Since then, two further iterations have been published and the latest version was released this week.
The key changes are:
A tightening of the wording to remove ambiguities. In a sense the code feels very different as it has been redrafted with a legal eye. In essence very little has changed.
The key shift has been focused on what is loosely termed ‘user generated content’, that is, with the emergence of additional social media outlets for content, advertisers need to have a tighter grip on where this content appears and what can be monetised. With this in mind the new code of conduct asks advertisers to provide more explicit guidance on how they distribute codes and what can be monetised. (remember Affiliate Window allows a free text field in an advertiser’s Darwin profile in order to better profile the type of affiliate activity permissible on any given programme).
In order to address the changes more thoroughly we have put together a six page guide that goes into far greater detail about each aspect of the code and its current iteration. If you would like to receive a copy then please email Affiliate Window’s Strategy Team.
We scored a blinder at the Emirates Stadium for our All Aboard event on Tuesday 11th June. First up, the venue itself was a key highlight. We decided to switch it up from the usual conference rooms at hotels and breathe some fresh air into networking, by taking our sector event to Arsenal’s stomping ground. Even non-Arsenal fans were impressed! We booked out the sumptuously decorated Royal Oak room which is filled with tall pillars and overlooks the famous pitch. With brands such as lastminute.com, Lowcostholidays, and LivingSocial UK, we knew we were in for an exciting day. Once everyone had finished snapping various parts of the stadium, our Travel Vertical Specialist, Vishal Patel kicked off proceedings with his introduction to the day. Read the rest of this entry »
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Our May 2013 mobile stats are now available for download.
Headlines for May:
May saw us record 572 sales per hour through mobile devices
The iPhone generated 3,100 sales per day throughout May
One in every seven clicks and one in every 13 sales in May came through a mobile handset
We have recorded more mobile sales so far this year than we did in January – November in 2012
Key stats include:
18.16% of all sales were through mobile devices (inc tablets) – up from 16.48% in April
7.50% of sales if we strip out tablets – up from 6.70% in April
22.31% of traffic came through mobile – up from 19.12% in April
13.61% if tablet traffic is stripped out – up from 11.40% in April
Mobile traffic is converting at 3.84% – up from 3.43% in April
If you have any questions or would like further information, please contact our Strategy Team.
To receive our regular mobile updates and industry insights, please sign up to our monthly strategy newsletters.
At 20:31 on Thursday night (6th June) Affiliate Window suffered service disruption to clickthrough links, interface access, ShopWindow access and some other ancillary services.
The initial cause of this was a firewall problem causing a connectivity issue at one of our datacentres. Whether or not a user was impacted by this issue depended on if their ISP was routing traffic via the problematic datacentre connection. While we prioritised clickthrough links and failed over a large amount of traffic to our back-up datacentres a significant number of users where affected with their links not resolving correctly.
Click-through links were restored by 23:03 alongside interface access and other services. However, continuing firewall issues did mean intermittent issues around both clickthrough links and the interface where experienced by some users throughout the night.
After implementing a fix to this at 09:30 this morning (7th June), all services were restored by 09:45. Some users experienced greater disruption that others due to certain ISPs taking longer to update DNS records and reflect our changes.
Full service to all clickthrough links was restored at approximately 09:30, with some intermittent disruption to services within the interface persisting until 09:45.
Affiliate Window attempted to keep users up-to-date with the issues via a number of publicly used communication channels such as the PerformanceIN forum, Twitter and emails, providing as much information as was available at the time.
We are already working on further improvements to our architecture that will greatly reduce the chances of this issue reoccurring.
Naturally, we appreciate these issues have caused significant and unacceptable disruption to some Affiliate Window publishers. We will therefore be offering compensation to all affected publishers for the period of downtime outlined above. We will publish details on how the compensation is to be calculated shortly.
While these problems are exceptionally rare, we understand the frustration they cause. Please accept our unreserved apology for these issues.
a4uexpo London will be known as Performance Marketing Insights: London as the capital once again hosts the nation’s leading performance marketing conference.
Bristol, UK – 6th June 2013 - Performance Marketing Insights: London is the new name for the now infamous performance marketing conference, a4uexpo . The event’s latest branding gives it additional scope to cover even more of the pay-on-performance digital marketing model and brings it in line with the recent US event, Performance Marketing Insights: New York City.
Affilliate Window has been unveiled as Platinum Sponsors Performance Marketing Insights: London, alongside Affilinet returning to support the event as Gold sponsor. Webgains and Commission Junction continue their support of the largest Performance Marketing event alongside third-party performance marketing solution, Linkdex, with Tradedoubler host of this years official networking reception party in the capital.
Last year, the conference showcased the knowledge of brands, agencies, networks and publishers. There were sessions on subjects such as using data, tips for conversion, the take-up of technology in performance marketing, KPIs and delivering value beyond a sale. This year delegates can expect more of the same, including the adoption of offline / online technologies, multi-channel campaigns, and converging media.
Performance Marketing Insights: London has also announced that registration is now open. At present the conference is offering an exclusive Super Early Bird price only available for a limited time.
Speaker submissions for the October event open this month too. We’re calling for global experts to join the agenda and reinforce the education of performance marketing.
Sarah Parsonage, Managing Director at PerformanceIN said: Read the rest of this entry »