The Evolution of Affiliate Window’s Web Presence

April 17th, 2014

Affiliate Window Launches New Website

The Affiliate Window website has undergone several transformations since the company’s launch in 2000.

Timeline_with-lines

For this latest iteration, we have gathered as much feedback from our clients and partners as possible, and incorporated some interactive elements allowing users to quickly and easily identify the information that interests them the most.

The site uses response design to ensure it can be viewed on all operating systems, browsers and devices and is optimised for mobile and high definition tablets.

We wanted to create a seamless user journey with single click accessibility to our interface for existing clients, as well as providing a clear and concise means of relaying all necessary information for new publishers and advertisers looking to enter the performance channel.

We hope visitors find the content simple, attractive and digestible. Please view our website by clicking here. As always, we welcome your feedback so please get in touch and let us know your thoughts.

Heartbleed Update

April 10th, 2014

As you may know, there was recently a discovery of a very serious vulnerability in OpenSSL, which is used by many organisations, including Affiliate Window, to secure content on the internet. This has been named the heartbleed bug.

This bug could allow an attacker to read some limited parts of the memory of the remote server, which can include the SSL keys – the secret data that ensures your connections are kept secure and encrypted.

Unlike many companies, Affiliate Window employs advanced cryptography techniques to ensure that even if an attacker had managed to steal these secret SSL keys, the attacker would not be able to use this to decrypt other users connections, so your data continues to be protected.

In order to ensure that in the unlikely event someone has stolen our SSL keys, they would be unable to use them, we are working with the global certificate authorities to replace these keys with new ones, and revoke the old ones.

No action from your part is required, and please be reassured that your data continues to be protected.

If you have any questions, please get in touch.

The Affiliate Window operations team

Affiliate Window Launches Offline Voucher Solution, StoreWindow

April 10th, 2014

StoreWindowGlobal performance network, Affiliate Window has partnered with card-linking platform, Birdback to introduce its offline voucher solution, StoreWindow.

StoreWindow allows online retailers to reward its customers for purchases made in-store by allowing publishers to promote these offers on their website.

Customers can register in-store cashback programmes, voucher, and loyalty schemes directly to their payment cards. Once they see an offer they like, they enter their card details and automatically receive a discount when purchasing from that retailer in-store. These ‘card-linked’ offers provide a simple way of rewarding customers, encouraging loyalty and gaining better insights into consumer behaviour.

Edwyn McFarlane, Head of Publisher Services at Affiliate Window says: “StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme). The customisation capabilities of store locations, categories and duration makes this a really powerful marketing tool. We look forward to seeing the potential that StoreWindow can deliver for retailers, publishers and consumers.

Nicolai Watzenig, CEO and co-founder of Birdback says: “This is the final hurdle to making card-linked offers commonplace for consumers around the world. Soon after this turning point, it won’t just feel normal for customers to forget about printed discounts and loyalty cards – it’ll be expected.

Luxury bedroom and home furnishings brand, Feather & Black is the first retailer on the Affiliate Window network to adopt the new StoreWindow solution. With 33 stores nationwide and a product that is often tested for comfort by customers prior to purchasing, they make a great launch partner.

StoreWindow is a great stride in helping to close the online to offline loop while encouraging upselling and providing retailers with a clear competitive advantage.

To learn more about the StoreWindow solution and the Affiliate Window partnership with Birdback, watch the demo videos: StoreWindow for Advertisers and StoreWindow for Publishers.

-Ends-
For press enquiries please contact:
Affiliate Window PR Department
e:PR@affiliatewindow.com
t: 020 7553 0333

Affiliate Window Introduces Influence Metric into Reports

April 9th, 2014

Screenshot 2014-04-08 16.31.53In our continued mission to provide greater transparency on the performance channel, we have added a new metric to both the advertiser and publisher performance reports called ‘Assists.’

Assists allows advertisers to see how often publishers contributed towards sales without getting rewarded. Previously we have been supplying this information to advertisers behind the scenes and only on request but now it will be easily accessible from the system for all partners.

The metric can be used to easily identify those partners who are delivering significant value to your programme without any recognition. Nurturing these partners ultimately helps drive more sales. Now that you can easily identify them, please speak to your account manager about some new and innovative ways of keeping these partners engaged. Publishers will similarly utilise the assist metric to see how frequently they contributed towards sales but ultimately lost the commission to a publisher further down the purchase funnel. Working with the Publisher Team, they can then gain insight into which channels did win the sale and how they might optimise their approach to get rewarded for the value they deliver. Data is only available from 2014 onwards so any reports requested for prior periods will display as N/A.

This is the first of many steps in our drive for attribution transparency. We aim to bring multi-channel insight and assists later in the year as we continue to gather more data.

Our Publisher Services team is available to offer advice and provide various options for improving publisher conversion rates.

For further information on ‘Assists’ please contact our Product team.

Publisher Newsletter 8th April 2014

April 8th, 2014

>We’re now taking bookings for our Home & Garden event, Al Fresco!

>21,000 sales a day originated from a mobile device in March!

>Don’t miss offers from Desirable Body, Sci-MX, Bras & Honey & more

Read Newsletter

The Hut Group and Preloved Team Up to Turn Clutter Into Cash

April 8th, 2014

preloved home pageFollowing the announcement of The Hut Group’s partnership with PreLoved, we caught up with the ‘multi-category, multi-website’ specialist site to find out more about what they have to offer.

You are currently in the process of integrating the “clutter into cash” website, www.preloved.co.uk onto the network, what can you tell us about the site?

Preloved was founded in 1998. It was designed as a small and friendly site where enthusiasts could buy, sell and chat about all things second hand. Word spread quickly and Preloved is now one of the largest classifieds sites in the UK with over 11 million visits every month.

Currently pets, weddings, fashion and motoring are our most popular sections however homes and housing, ticketing and book listings continue to be a focus as they are emerging in popularity. You can see every product advert being created in our new Live Maps Beta here.

Preloved was created in 1998 and has grown to become one of the largest classified advertising sites in the UK. What factors led to your decision to add the programme to your roster of generalist and specialist brands?

Preloved is the perfect example of a site with a fully engaged community. The broad interest groups of the membership mean it has scale but the category level focus ensures we are able to target, in order to provide a personalised user experience as we look to build the Preloved proposition. With the average UK customer looking to make their money go further coupled with an increasing interest in sustainability and recycling second hand goods, we see real growth for Preloved in the future.

In addition to the advertiser side of the programme, Preloved will also be operating as a publisher. How will these programmes work and how can clients get involved?

There is a very exciting opportunity for us to work with like-minded and complimentary partners to deliver increased monthly visitor volume whilst providing targeted offers to our members for a mutually beneficial result. Example opportunities include insurance, pet accessories, wedding services, travel offers, new home products and more. We are very flexible and I’d encourage any interested publisher or partner to get in touch if they’d like to work with us.

As a leading, multi-website online retailer, explaining your proposition to publishers and recruiting them as your advocates must be important. How have you approached the challenge of engaging with so many partners?

The site is known and loved by millions of users. Our proposition is simple – we offer a compelling service to users and an attractive commission for full memberships delivered. The response so far has been overwhelming with many sites and bloggers featuring editorial articles to advocate their discovery of the site. We want to work with any partner who shares our beliefs and are keen to discuss bespoke plans with individual publishers or advertisers.

Lastly, what would you say is Preloved’s biggest opportunity or goal entering the performance marketing arena?

Preloved is completely unique. Despite being a marketplace, it has a real sense of community and the users are genuinely engaged. We provide the perfect opportunity for those wanting to find a new home for their once cherished items to engage with people searching for these items. We anticipate major growth in a number of significant areas and have some really exciting plans to take the site to the next level. If you want to find out more and be involved please do get in touch.

Join the programme here!