We are delighted to be a finalist in the Publishers Choice of Network 2008 category; our thanks to all who took the time to nominate us. If that wasn’t enough two of our account managers, Julie Wood and Thuy Pham have been shortlisted for the Publisher’s Account Manager award.

Julie Wood

Julie has been with Affiliate Window for a little over 4 years, working closely with big brands and affiliates; she has formed an incredible wealth of knowledge regarding the industry. Recently Julie has joined the Partnership department where she now works directly with key partners such as Airmiles and Nectar.

Thuy Pham

Thuy started at Affiliate Window on the 2nd April 2007 and has quickly progressed to manage some key brands on the network such as New Look and Robert Dyas. In this short time Thuy has built up some great relationships with both merchants and affiliates alike. With her bubbly personality and hard working ethic, she has helped to grow and develop a variety of programmes.

A successful affiliate programme is often derived from building strong rapport amongst merchants and affiliates.

Affiliates can be viewed as an extension to your sales force so it is important that they are provided with the correct material and training in order for them to promote your affiliate programme in the best possible manner. Regular communication with affiliates will help to develop faith in you as a merchant; in essence they will potentially become more responsive and will work more proactively to promote your brand and contribute to the success of your programme.

Communicating to your affiliate base with updates such as product changes, availability of creative and new commission structures will also have a positive impact on your programme.

As a network we encourage communication between merchants and affiliates in order to establish healthy working relations. By opening channels of communication affiliates may be able to put forward suggestions or requests that you may not necessarily have thought about but would be beneficial to both parties.

Key Communication Methods

• Emails through the Affiliate Window News Manager
• Affiliate Window Newsletter
• Telephone
• Face to face meetings

Engaging affiliates through competitions and incentives in a creative manner will help to establish loyalty and interest. As a merchant this shows affiliates that you value their efforts, therefore encouraging them to promote your programme.

For example IWOOT held a great affiliate incentive; they took 5 winners of a competition on a ski/ snowboarding holiday to Whistler, Canada. This essentially built relationships amongst their affiliate base.

Remember, ‘It’s good to talk…’

Sourced from the Affiliate Window Merchant Newsletter: 7th May

The editorial team over at Web User have been playing around with the Affiliate Window interface adding links and creating Content Window widgets. So impressed by what they found they’ve written about us in their latest issue!

This is really nice coverage for Affiliate Window. With luck some of their 35,000 readers will become super affiliates and earn themselves a small fortune!

Thanks for the coverage Web User