mainADV provides customised and measurable solutions to deliver online marketing strategies for clients through category targeting, display and retargeting. Established in 2007 and headquartered in Italy, mainADV operates in over ten industries in over thirty-five countries. Adidas, Expedia, lastminute.com and thetrainline.com are amongst mainADV’s UK & IE clients. Their market reach covers over 80% of the online inventory across major traffic providers including ad exchanges, RTB platforms and media networks.
mainADV uses an in-house algorithm and retargeting technology coupled with bespoke and IAB compliant creative. The ads are geo-matched to consumer location while the frequency can be controlled to provide an optimal user experience. mainADV operate a CPA payout with no minimum spending or additional fee, however they can work with a CPM and CPC payout on request.
How does it work?
mainADV performs retargeting at four levels – linear, bestsellers, complimentary and discount offers- that may appear within the same banner or delivered on multiple ad media. This approach helps to ensure the highest rate in conversions from click to sale.
mainADV’s algorithm for multidimensional segmentation has the ability to profile a user according to his/her behaviour on a retailer’s webpage. The retargeting pixels are placed on webpages, ideally on each step of the purchase cycle. Retargeting then allows these specific users to be exposed to a tailored promotional offer that is relevant to their interests, providing reasons to revisit the website and make a purchase.This automated technology acts in full respect of the users´ privacy.
The retargeting takes place on popular platforms including Facebook, Skype, Twitter and Outlook.com in a variety of ad formats, with no impact on the user experience.
mainADV commits to ensuring Brand Safety for its clients. The Ad Verification tool is designed to detect unwanted content and ban it from future buying. There are two levels of verification – the first provides information about the quality of the inventory, whilst the second blocks the banner of the client, displaying a blank page in case the website is considered unsafe.
What else do you need to know?
• +48% basket users reach
• +5x click through rate
• +3.5x conversion rate
• +50% average order value
• +200% sales volume
• +300% turnover
To learn more about how you can partner with mainADV, please contact John Curran.