The Strategy Team will be hosting the first in a series of webinars designed to tackle some of the key industry challenges and how Affiliate Window is responding to changing industry demands. The first will focus on affiliate influence and how new products we’ve launched are helping showcase the breadth of publisher activity available.
Understanding the contribution of publishers is a critical challenge for any advertiser running an affiliate campaign. At the heart of this challenge is the influence of affiliates, within the channel as well as outside of it.
It is common for marketers to assume that cashback and voucher code sites are hoovering up sales at the expense of content and price comparison. In an age when advertiser appetite for longtail engagement has never been greater, how can we provide better solutions that address these concerns, whether real or perceived?
For the past five years Affiliate Window has been presenting path to purchase data and in 2014 we started reporting on the influence of affiliates in our user interface.
Taking this to the next logical step we’ve started empowering advertisers to offer ‘assist’ payments for early funnel affiliates who may lose out to certain affiliate types.
Join us as we’ll explore how we’re developing new tools and technology to both stimulate debate about how affiliates are rewarded and how this could shape future campaign planning.
The webinar takes place on Thursday 9th April at 2pm (BST). Find out more here.