We’re thrilled to release our ‘Where is Affiliate Marketing Heading’ whitepaper ahead of PMI London 2016. This whitepaper is filled with insights and data around the affiliate marketing channel, the impact of voucher code activity on content sites, content vs. conversion, external factors & more!
Established, well-regarded and ‘officially’ 21 this year, the affiliate channel is now an integral part of the online marketing mix. But with recognition and stability also comes the burning question… where is it heading?
On the cusp of its most radical change in the last decade, what does the future hold for affiliate marketing?
In this white paper we consider how the affiliate channel has evolved into what it is today and the factors that have shaped this, while also taking a look at what a best-in-class affiliate programme will look like in 2017 and beyond.
Download the full whitepaper here.