On 19th May, contemporary fashion brand Superdry held their first Brand Day at it’s global flagship store on London’s Regent Street to give their top affiliates a sneak peak of their upcoming collections. The ranges included: AW16, Christmas, Idris Elba + Superdry, Snow and Sport.
Up and coming drinks brand, Juice Man was on hand to keep guests hydrated with healthy juices and awaken shots, alongside a range of Instagrammable edible treats, including branded caramel eclairs and biscuits. A Henna tattooist was also on-site to ensure that committed affiliates could get the complete Superdry look. Affiliates were also able to create real floral and feather headbands to add the finishing touches to their Superdry festival outfits.
We spoke to Superdry’s Affiliate Marketing Executive, Cameron Rooney about the idea behind the event and how the event engaged with publishers to lead to new opportunities.