Following the announcement of The Hut Group’s partnership with PreLoved, we caught up with the ‘multi-category, multi-website’ specialist site to find out more about what they have to offer.
You are currently in the process of integrating the “clutter into cash” website, www.preloved.co.uk onto the network, what can you tell us about the site?
Preloved was founded in 1998. It was designed as a small and friendly site where enthusiasts could buy, sell and chat about all things second hand. Word spread quickly and Preloved is now one of the largest classifieds sites in the UK with over 11 million visits every month.
Currently pets, weddings, fashion and motoring are our most popular sections however homes and housing, ticketing and book listings continue to be a focus as they are emerging in popularity. You can see every product advert being created in our new Live Maps Beta here.
Preloved was created in 1998 and has grown to become one of the largest classified advertising sites in the UK. What factors led to your decision to add the programme to your roster of generalist and specialist brands?
Preloved is the perfect example of a site with a fully engaged community. The broad interest groups of the membership mean it has scale but the category level focus ensures we are able to target, in order to provide a personalised user experience as we look to build the Preloved proposition. With the average UK customer looking to make their money go further coupled with an increasing interest in sustainability and recycling second hand goods, we see real growth for Preloved in the future.
In addition to the advertiser side of the programme, Preloved will also be operating as a publisher. How will these programmes work and how can clients get involved?
There is a very exciting opportunity for us to work with like-minded and complimentary partners to deliver increased monthly visitor volume whilst providing targeted offers to our members for a mutually beneficial result. Example opportunities include insurance, pet accessories, wedding services, travel offers, new home products and more. We are very flexible and I’d encourage any interested publisher or partner to get in touch if they’d like to work with us.
As a leading, multi-website online retailer, explaining your proposition to publishers and recruiting them as your advocates must be important. How have you approached the challenge of engaging with so many partners?
The site is known and loved by millions of users. Our proposition is simple – we offer a compelling service to users and an attractive commission for full memberships delivered. The response so far has been overwhelming with many sites and bloggers featuring editorial articles to advocate their discovery of the site. We want to work with any partner who shares our beliefs and are keen to discuss bespoke plans with individual publishers or advertisers.
Lastly, what would you say is Preloved’s biggest opportunity or goal entering the performance marketing arena?
Preloved is completely unique. Despite being a marketplace, it has a real sense of community and the users are genuinely engaged. We provide the perfect opportunity for those wanting to find a new home for their once cherished items to engage with people searching for these items. We anticipate major growth in a number of significant areas and have some really exciting plans to take the site to the next level. If you want to find out more and be involved please do get in touch.
Join the programme here!