White Paper: Christmas & Black Friday – New Consumer Trends Shaping Affiliate Marketing

Written by Lisa Chaikin on . Posted in White papers

PrintChristmas 2014 for Affiliate Window will be remembered for several key statistical phenomena, never seen on the network before.

These events are part of the ongoing evolving e-commerce (and m-commerce) landscape and will in turn morph into new developments as devices change, consumers alter their purchasing habits and new technology is launched.

Trying to make sense of any trading period so soon after the event is never easy: but retrospectively taking stock and drawing both conclusions and anticipating future developments is important for campaign planning as well as for anticipating affiliate models to come.

Trying to second guess the key milestones from Christmas 2014 that will be remembered in years to come is an interesting challenge: will it be viewed as a watershed year?

There’s a distinct possibility it will. What is clear, as will be discussed in this document, is that consumers’ changing purchasing behaviour is set to collide with some critical new network product releases that could substantially move affiliate marketing on for Affiliate Window and hopefully the wider industry in 2015.

Here we will set out both what those trends are and how our new technology could help drive innovation and new commercial models within the industry.

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Offer Up Some Love To Your Readers For Valentine’s Day

Written by Sarah on . Posted in Newsletter

Valentine’s Day Whether or not you’ve fallen victim to Cupid’s bow & arrow this Valentine’s Day, you can still make the most of the year’s most romantic holiday. Whichever way, Valentine’s Day is a great seasonal opportunity for publishers and advertisers. We’ve been working hard to sniff out the most delectable and romantic offers, Cupid himself couldn’t have done a better job! So whether your readers are floating on cloud-9 or going it alone this V-Day, you’ll have no trouble promoting from either angle!

Affiliate Marketing Success Stories: Leo Harrison, Squawka.com

Written by Sarah on . Posted in Interview

trophyAs part of our ‘Has Affiliate Marketing Changed Your Life?’ campaign, we’re asking publishers to share their success stories, to help highlight the benefits that being part of our industry can bring to budding entrepreneurs.

First to share their story is Leo Harrison (@Leo_Harrison1), co-founder of web-app Squawka, which provides real-time football data for the UK Premiership and European leagues, allowing fans to browse and discuss with fellow fans during matches.

Affiliate Window’s 2015 Seasonal Calendar

Written by Sarah on . Posted in Network News

UK2015_SeasonalCalendar

Last year we launched our first seasonal calendar to help keep our partners up-to-date with key industry events, promotional dates, Affiliate Window sector events and publisher incentives taking place throughout 2014.

Following positive feedback on the usefulness of the calendar, we’ve released our 2015 version. Access and bookmark it here.

Here’s a quick guide to what we’ve featured: