Save the date! For one hour only on Wednesday 4th December from 10am, our Senior Mobile & Emerging Channel Specialist, Hatice van Leeuwen will be answering all of your burning questions regarding mobile.
We’d love for you to join in on the day. Questions and comments are welcome. Just tweet @Affwin using the hashtag #askhatice. No question is too small or obscure, so please do send us a tweet.
If you can’t wait that long or you have prior engagements keeping you from taking part in our takeover, please email us your questions in advance and we will make sure these are answered on the day.
For those interested in following the conversation, keep an eye on our Twitter feed (@AffWin) to catch Hatice’s updates, we will be using the hashtag #askhatice for all content.
See you on the 4th.
Thank you for all your questions during our takeover! We hope it provided you with valuable insights into the world of mobile. You can view the transcript of the Q and A session below. Alternatively, follow the conversation on twitter using hashtag #askhatice.
Q: What solutions do @AffWin offer to drive App downloads?
A: We can drive app downloads via various channels like mobile display, Facebook, incentivised channels and Twitter. It’s important to test the channels to find out which channels works best for the goals of your app download campaign.
Q: How should retailers best manage affiliate relations for their apps and/or mobile-optimised websites?
A: Make sure your mobile website is 100% mobile friendly, transactional and tracking is in place. Discuss the options to get specific mobile exposure within apps/Msites for publishers, also keep in mind that the CR is often much lower on handsets compared with PC, so be sure to look into other business models.
Q: What percentage of affiliate sales come via mobile?
A: Last month, about 26% of our total sales came from mobile devices. It’s important to split by device: 18% tablet, 8% handset.
Q: What do you anticipate/predict this 26% to grow to, over the next 12 months?
A: I think this growth line will continue on an upward stream next year as well
Q: What specific % are you predicting/hoping for this time next year?
A: I think it would be around 35% next year (taking into account that the % is always higher in Q4 anyway).
Q: What is the most innovative use of iBeacons you have seen among publishers?
A: We haven’t seen lot of iBeacons usage in UK, but we are seeing push notifications, in-store check-ins and in-store cashback solutions.
Q: Do the limitations of mobile ads present a barrier to affiliates
A: Often our publishers don’t use mobile banners, opting to integrate content within app/Msite via data feeds, discount codes etc. regarding the limitations of mobile ads: the key is to not copy-paste your web banner. Use just one to two pictures and a big CTA button.
Q: Which merchants have highest % of sales via mobile? Or if you can’t name, what category do they fall in to?
A: NOWTV, Groupon and New Look Fashion are examples that perform very well on both handset and tablet.
Q: Why is this exactly? How can others achieve success such as this? Top three tips?
A: 100% mobile friendly transactional Msite. For example with Groupon they sell high urgency and time sensitive products, so mobile is the ideal device to purchase through. A general key tip is to make sure your site is 100% mobile friendly and transactional. Adjust content on mobile device as well.
Q: What do you think will be the 3 biggest trends for advertisers in 2014?
A: Hopefully advertisers will start seeing mobile as an integral part of their marketing strategy so no internal silos anymore. Advertisers can then fully embrace the mobile opp, using mobile advertising in driving footfall, enhancing 2nd screen effect and measuring the incrementality of the mobile channel.
Q: What are the biggest barriers for brands in the affiliate space regarding m-commerce?
A: Biggest barrier is that consumers interact differently with your brand on a mobile device, so Msite needs to be adjusted.
Q: Digital Wallets – When are we likely to see adoption in the UK. Will they help/hinder publishers?
A: There’s still a lot of work to do in this space and is heavily depending on technical solutions but solutions from Barclays for example, offering easy check-out at retailers, will help publishers and increase CR.