The high-quality, affordable travel retailer, Lowcostholidays.com has consolidated their affiliate programme to work exclusively with Affiliate Window. Providing consumers with access to over 60 million holiday options updated daily, Lowcostholidays.com was voted the best tour operator-agent website in 2009 by Travolution, over the likes of Thomson, Thomas Cook and STA Travel. With over 300,000 customers harnessing their services within the past year, Lowcostholidays.com has solidified their position as the hub for bargain travel planning and Affiliate Window look forward to expanding upon the well-established programme.

Hannah Pitman from Lowcostholidays.com commented: “Relationships with our affiliates are very important to us; by consolidating our affiliate activity to one network it allows us to manage these relationships more closely. Affiliate Window is dedicated to helping us improve these partnerships and constantly focus their energies on maximising the potential of our publishers. For this reason, as well as many more, we are very happy to be entering this exclusive agreement.”

Katherine Eames, Account Manager at Affiliate Window added: “The lowcostholidays.com programme has gone from strength to strength, which can mainly be attributed to their positive attitude towards the affiliate channel. The team is always willing to entertain new opportunities and works closely with their network to effectively implement ideas with their publishers.

Their decision to work with Affiliate Window exclusively demonstrates their faith in us and marks the beginning of another exciting phase for the programme. We will continue to offer affiliates transparency, flexibility and responsiveness as well as working on even more targeted strategy. Our aim is to utilise the strong relationships we have built with affiliates to really get the most from the improvements and new resources that LCH are working towards; including new commission groups, additional incentives and API access to an expanded product feed.”

For more information please contact:
Lisa Chaikin
PR Manager, Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

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Habitat, the international household furnishings retailer has launched an exclusive affiliate marketing programme with Digital Window.

In January 2009, Habitat began creating a fully transactional website to penetrate the online shopping market which launched in November 2009. Managed by bigmouthmedia, the multi-award winning digital marketing agency, the Habitat affiliate campaign will reap the benefits of launching on both Affiliate Window and Buy.at platforms simultaneously to offer access to the programme to a variety of preferred partners.

Andrew Girdwood, Head of Strategy at bigmouthmedia, commented: “This is a truly exciting campaign to be involved in. Not only are we working with one of the most iconic brands in UK retailing, but the involvement of both Digital Window and bigmouthmedia will see two of the digital world’s leading companies working in close partnership. We expect that dynamic to deliver some truly fantastic results.”

Denise Fender, Head of Ecommerce & Digital Marketing at Habitat, added: “Habitat are really excited to be launching their affiliate program with bigmouthmedia and Digital Window. Not only will the new program help showcase the quality and range of Habitat’s online collection, but it will also help raise brand awareness and encourage footfall to our local stores. We picked bigmouthmedia to help manage our affiliate marketing based on their experience and ability to integrate the campaign with our wider digital efforts.”

For more information please contact:
Lisa Chaikin
PR Manager, Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333

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London-based Digital Window creates UK’s largest affiliate marketing network.

Digital Window today acquired Newcastle-based Perfiliate Ltd., which operates one of the leading affiliate marketing networks under the brand name Buy.at. Together Digital Window and Buy.at form Britain’s largest performance-based marketing group, serving customers in the UK, USA and Scandinavia. Buy.at was previously part of AOL Inc.

Kevin Brown, CEO of Digital Window: “This transaction is a milestone not only for Digital Window, but also for the performance marketing industry as a whole. Both companies already excel in the areas of service, ethics and technology. Joining forces enables us to harness the passion and creativity of both businesses to the benefit of all our partners.

This transaction forms a group that offers the best and most comprehensive affiliate marketing services in the UK. Combining the two most forward thinking networks allows us to develop market defining technology. With innovations like ShopWindow, Offer Central, Darwin and EventEngine combined under one network, our partners receive a distinct technology advantage that we will continue to evolve over time.

The pioneering spirit of Buy.at and the exceptional growth of Digital Window jointly demonstrate the commitment to service and performance, factors which remain as cornerstones of our network promise. Our customers can rest assured that current contracts and service agreements will be upheld and maintained to our partners’ full satisfaction.

Both networks consist of the most talented affiliate marketing staff – there is nothing we cannot achieve together for our clients and partners.”

In 2009 a majority stake of Digital Window was bought by the German-based media group Axel Springer AG and the Swiss-based communications group Publigroupe S.A. who also own Berlin’s Zanox AG, continental Europe’s largest performance-based online marketing network. As a group Zanox, Digital Window and Buy.at form Europe’s market leader in affiliate marketing.

For more information please contact:
Lisa Chaikin
PR Manager
e: lisa.chaikin@affiliatewindow.com
t: 0207 553 0333

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