Advertiser Interview: Superdry Brand Day

Written by Sophie Johnson on . Posted in Interview

logo On 19th May, contemporary fashion brand Superdry held their first Brand Day at it’s global flagship store on London’s Regent Street to give their top affiliates a sneak peak of their upcoming collections. The ranges included: AW16, Christmas, Idris Elba + Superdry, Snow and Sport.

Up and coming drinks brand, Juice Man was on hand to keep guests hydrated with healthy juices and awaken shots, alongside a range of Instagrammable edible treats, including branded caramel eclairs and biscuits. A Henna tattooist was also on-site to ensure that committed affiliates could get the complete Superdry look. Affiliates were also able to create real floral and feather headbands to add the finishing touches to their Superdry festival outfits.

We spoke to Superdry’s Affiliate Marketing Executive, Cameron Rooney about the idea behind the event and how the event engaged with publishers to lead to new opportunities.

Publisher Newsletter 24th May 2016

Written by Sophie Johnson on . Posted in Newsletter

tabletRevive Round-up, new Health & Beauty Sector report, plus average payment time data

- Great offers this week, including Fraser Hart, Myprotein, Treatwell, Public Desire, 24/7 Home Rescue, Kiwi.com + more!

- Revive round-up, we look back at our first Health and Beauty Sector event

- Average payment time data

- New Health and Beauty Sector Insight report

- Last chance to enter our giveaway competition!

- Publisher tips on utilising our affiliate support functions

Read Newsletter

Revive: Snapshots from our first Health and Beauty event

Written by Sophie Johnson on . Posted in Events

Last Wednesday saw us welcome our second sector event of the year, but our first ever for the Health and Beauty sector with the launch of #AWRevive2016! Thank you to everyone who attended, it was a great day and fantastic to see so many faces there.

To catch the full highlights of the event please see here. You can also follow the conversation on Twitter and Instagram via our hashtag #AWRevive2016.

Here are some photos from the event for you to enjoy! See the full album below.

IMG_9993 IMG_9980

Publisher Spotlight: StoryBox

Written by Sophie Johnson on . Posted in Publisher Spotlight

tabletStoryBox was founded out of Stanford Business School and is funded by Google’s Chairman, Eric Schmidt and have worked with over 25 Fortune 500 companies, including Disney, Budweiser, and P&G.

Built on the premise that customers trust each other more than they trust advertising, StoryBox’s technology makes it simple to make your Instagram feed shoppable. When a customer sees an image of a product they would like to purchase, all they need to do is click on the image to be taken to a page on your site where they can purchase this item making it an effective way to boost sales and traffic from Instagram.

Average Payment Time KPI

Written by Sophie Johnson on . Posted in Network News

tabletBack in March we released our average payment time KPI. The intention of this was to provide greater transparency over the average time it takes from a sale being made to receiving payment for the sale.

By providing this data it has allowed publishers to make more informed decisions over the advertisers they wish to promote. It has also encouraged advertisers to validate and pay for their sales in a timely manner, so the average payment time metric reflects well on them.

Revive: Refresh and Relax

Written by Lulu Olude on . Posted in Events

LogoYesterday saw the launch of our very first Health & Beauty Sector event – Revive, taking place at London’s The Hellenic Centre – a stone’s throw away from the infamous Harley Street.

A host of fantastic advertisers and Publishers from the network attended the event, including The White Company, Green People, Allbeauty SoSensational and SalesGossip who enjoyed an afternoon of networking and industry insights.

Katy Lee, Senior Team Leader at Affiliate Window, opened the event by delivering the Network insights. -. Katy shared key data, focusing on the growth of the sector and the importance of Single’s day for the beauty vertical. To access interesting stats and key data on the Health and Beauty sector, please visit the Affiliate Window Strategy Hub to see our newly launched interactive beauty sector report.